Among these findings you'll also see that the average age on social media networks is in the thirties.
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Twitter Explained
View more presentations from Daryl Pereira.
Latest tips and tricks on Twitter usage. You can access these news stories directly on Del.icio.us or Twitter. Twitter: 10 Insights from Psychology — PsyBlogMarketers working toward social, search integration :: BtoB MagazineSocial media moves out of experimental mode into maintenance mode as marketing budgets continue to favor this emerging channel. In terms of measuring the value of this effort, search traffic increases account for the highest proportion. HP Twitter Study: Weak Link Between Popularity And Influence - SVWJust because you have a butch of followers on Twitter doesn't mean you're influential Wildfire Report: few UK brands engage in conversation onlineMost use social media as just another promo channel Make your posts stand out by digging into the stories du jourProblogger explores whatmakes some blogs rise to the top of the pile. What makes a tweet influential? Research from HP Social Computing Labs may have the answer - The HP Blog HubIf you wonder why all your Twitter friends are retweeting your every missive, don't despair. They are probably just being passive. JESS3 Blog: Why Social Media, a Slideshare PresentationA beautifully executed presentation on the relevance of social media, as you'd expect from those Jess3 guys. TurboTax tackles Twitter, becoming a service all-star (SmartBlog)TurboTax discuss how important Twitter is to their social media strategy. 6 Great Resources for Better Twitter Marketing (@phonemarket)An aggregation of some of the top tips out there from industry standards like Chris Brogan, Mashable, Twitip... Top Twitter advice for successful marketing (@UTalkMarketing)If you are setting up a Twitter account for business purposes, think through the strategy and what you want to achieve. 21 Twitter Tips From Socially-Savvy Companies (Fast Company)Brian Solis lists business use cases for Twitter including Customer Service, Discounts and Focus Groups. I Tweet Therefore I Am (Brian Solis)a collection of graphs showing the current state of Twitter. Much of this is comparison of Facebook versus Twitter. Over 50% of B2B marketers not using blogs/Twitter (eMarketer)If these stats are to be believed, LinkedIn is a much more popular network for B2B marketers. Question: could other parts of the organization be running Twitter/blogs? 8 Websites You Need to Stop Building - The OatmealWorking with a social CRM system - first review | SocialBusinessOne"The key of a Social CRM is the fine bond between non pushy social relationship building and business objectives." Learn how Alex Shultze uses social CRM to transform the sales process. How social media has changed executive roles (@CharleneLi on SF Gate)Charlene Li explains how social media can help business owners conduct market research, understand their customer base and build closer relationships with followers. Twitter Usage In America: 2010According to Edison Research, awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%). Usage is still eclipsed by Facebook. Twitter Has 105 Million Registered UsersLatest data from Chirp developer conf reveals stats from the microblogging giant. Also of interest: 75% of users access service through a client rather than via the website. Simple Guide to adding @anywhere to your website or blogFind out how to incorporate Twitter into the very essence of your site or blog. Making the most of your twitter following (MediaVerso)Interesting point that you can Tweet about older content on your blog - after all, you may find a new audience for old posts. Creating Your Social Media Plan (Outspoken Media)Great notes on creating a social media plan, including making sure you secure your space on Twitter. Real Examples of Social Media ROIExamples from around the web, such as Wine TV Library numbers that show they gained 1,800 new customers from Twitter. The Science of Retweets with Dan ZarrellaSome great insight and statistics including the proportion of retweets that have links (much higher than the general population). CEOs Who Use Twitter (BusinessWeek)The number of CEOs using Twitter has grown substantially, according to this report by BusinessWeek. Twitter Announces @Anywhere at SXSW (@Fast Company)A new Twitter service allows web publishers to tie Twitter to their site allowing easier integration of services like authentication, listing and Twitter links. B2B Social Media Case Study from Business.comHow Business.com used a combination of blogs and Twitter to increase visibility and understand more of their audience's needs and habits. Social Media Optimization Tools (from @leeodden)So now that we're hearing social media is the new search marketing, here's a bunch of tools to help you optimize both. Twitter Analysis: Influencers Still Signing Up; Lack of big brands as major influencersMost of the current influencers joined the network back in 2007. Unlike the world of search, few established brands make the heady higher echelons of Twitter influence. 35% of the Fortune 500 are Tweeting - eMarketerFour out of the top five corporations on the list post regularly to their Twitter accounts. As with blogs, the top 100 companies have the greatest share of social media presence. Small Biz Doubles Social Media Adoption - eMarketerSocial media usage has increased from 12% to 24% for 2009. Surprisingly, Facebook is the most-used tactic. |
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If you are new to Twitter, this presentation covers the basics:



