So now that we're hearing social media is the new search marketing, here's a bunch of tools to help you optimize both.
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Twitter Explained
View more presentations from Daryl Pereira.
Latest tips and tricks on Twitter usage. You can access these news stories directly on Del.icio.us or Twitter. Social Media Optimization Tools (from @leeodden)Twitter Analysis: Influencers Still Signing Up; Lack of big brands as major influencersMost of the current influencers joined the network back in 2007. Unlike the world of search, few established brands make the heady higher echelons of Twitter influence. 35% of the Fortune 500 are Tweeting - eMarketerFour out of the top five corporations on the list post regularly to their Twitter accounts. As with blogs, the top 100 companies have the greatest share of social media presence. Small Biz Doubles Social Media Adoption - eMarketerSocial media usage has increased from 12% to 24% for 2009. Surprisingly, Facebook is the most-used tactic. Hitwise Intelligence - source of social media statistics and trendsHitwise analyze ISP data to build their analysis on overall site traffic and what's happening on the net. These are great analyst blogs that extract the juicy tidbits from our browsing behavior. Facebook gets 31% of all shared pages, according to AddThisSocial media statistics from the people that supply the 'AddThis' links to a bunch of blogs. 3 Little Known Ways To Use Twitter Without Information OverloadSome great little interfaces to make Twitter more readable, including Twitter Times... Pondering “The Cult of Conversation” at Gravity Summit – Working World BlogConversations are here to stay, and Twitter will probably be a part of it. From the Gravity Summit in San Diego. How Bloggers Should Use Twitter - a Darren Rowse Interview (Social Media Examiner)Tying up blogs and Twitter from the Problogger guru. Does Your Agency Fondle The Hammer? (Jeremiah Owyang) - scorecard for engaging an agencyIf you are looking to engage a social media agency, make sure their strategy is broad (not tools-based) and covers tactics that are measurable. Twitter Directory and Search, Find Twitter Followers (WeFollow)An online directory of Twitter users Ghost blogging – a few dos and don’ts (Brownbare)A 'balanced' post on the subject of ghost blogging. If you do get into this controversial area, here are some useful tips. Twitter and customer service – Starbucks Style (Mark Shaw)How not engaging in social media can cost you business. Can you afford not to do this? Social media guidelines from the CDCHow to make the most of Twitter Twitter search 101 (Mark Shaw) @markshawYou can use Twitter's search capabilities to hone in on profiles and even locations! 3 Ways to Create a Lifestream For Your Brand (@webworkerdaily)Popular lifestream widgets. Your personal stats for twitter. Who are you on twitter? (Twitter Counter)A handy little tool from the Twitter team to help you monitor your presence on the popular micro-blogging site. Stop, collaborate and listen: knowledge management has a brand new adventure (Econsultancy)A laundry-list of tactics and tools you can use to engage with your audience out there. The mighty Chris Brogan on how to get your message out across social networksJust in case you aren't familiar with Home Bases, Outposts and Passports. Christopher Burgess: A Common-Sense Approach to Social MediaThe Huffington Post throw up a few dictums to help you not get slapped down in the world of social media. What could you be Tweeting? (Don't get hung up on promotional Tweets)The Art Biz Blog offers categories of Twitter communications. Something we all need to bear in mind is that variety is the spice of life and don't just get hung up on pushing out your own message... TweetDeck Promises to Add Twitter Lists Support Soon (in case you were worried)Most Popular Twitter Clients (Mashable)Mashable earlier this year reported on how users are interacting with the popular service. One company's ROI tally for social media (Diane Stein)Real statistics on the value from social media campaigns including the number of sales and lead generated. Gold dust. Why Ow.ly is Bad and Bit.ly is Good (AriWriter)Just in case you've been up all night wondering which URL shortening service to use. TweepSearch: search Twitter profiles to see who's Tweeting in your companyMany uses for this service, but especially good for finding those with similar interests. Twitter followers & following.. 2 separate groups (Mark Shaw)Discussion on who you should follow and for what reasons. List of twitter analytics tools (Life on Web)What it says on the box: a list of some of the top Twitter analytics applications out there. Room for consolidation in this market? How to SEO Twitter - iCrossingMake sure you get as much traffic to your Tweets as possible by search engine optimizing your feeds. Wordpress Twitter WidgetIf you use Wordpress, you can use this widget to display your latest Tweets on the page. No Javascript and translates the text to links (say to @users) as needed. |
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If you are new to Twitter, this presentation covers the basics:



