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Google: social analytics is a key differentiator

daryl_pereira on June 23, 2011
Categories: social-analytics
Tags: , ,

According to a recent article in Advertising Age , Google’s social strategy does not involve building social networks to compete with Facebook but rather it is focusing on using social data to build better applications: “As an example of the current…

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The YouTube recommendation engine: a lesson in transparent analytics

daryl_pereira on June 18, 2011
Categories: analytics,predictive-analytics,recommendation-engine
Tags:

Recommendation engines are all the rage. Whether it is in the realm of social commerce (see IBM Coremetrics Intelligent Offer ) or in location-based social applications like Foursquare . As the attention span of…

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What would YouTube want with a recommendation engine?

daryl_pereira on February 7, 2011
Categories: business-analytics,fflick,predictive-analytics,social-media-analytics
Tags:

Techcrunch recently reported that Google (as the owner of YouTube) is looking at the purchase of Twitter-based movie recommendation site Fflick. Judging by the Fflick site today, this is more than just idle rumor: What are the implications for YouTube? On…

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Social media game at IBM Impact event

IBM is currently hosting its annual SOA event at the Venetian in Las Vegas. In order to promote the event and to encourage collaboration between attendees and those who couldn’t make it this year, IBM have launched a number of social media iniatives. One promotion that particularly caught my eye is the social media game, [...]

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Making sure your YouTube videos rank

Daryl Pereira on December 3, 2008
Categories: Inside SEM,Marketing,SEM Info,Social Media,Social networks,Web Marketing
Tags: , ,

The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow – especially as more and more companies now take the plunge into using YouTube as a [...]

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