Blog Archives

Google: social analytics is a key differentiator

According to a recent article in Advertising Age , Google’s social strategy does not involve building social networks to compete with Facebook but rather it is focusing on using social data to build better applications: “As an example of the current…

Posted in social-analytics Tagged with: , ,

The YouTube recommendation engine: a lesson in transparent analytics

Recommendation engines are all the rage. Whether it is in the realm of social commerce (see IBM Coremetrics Intelligent Offer ) or in location-based social applications like Foursquare . As the attention span of…

Posted in analytics, predictive-analytics, recommendation-engine Tagged with:

What would YouTube want with a recommendation engine?

Techcrunch recently reported that Google (as the owner of YouTube) is looking at the purchase of Twitter-based movie recommendation site Fflick. Judging by the Fflick site today, this is more than just idle rumor: What are the implications for YouTube? On…

Posted in business-analytics, fflick, predictive-analytics, social-media-analytics Tagged with:

Social media game at IBM Impact event

IBM is currently hosting its annual SOA event at the Venetian in Las Vegas. In order to promote the event and to encourage collaboration between attendees and those who couldn’t make it this year, IBM have launched a number of

Posted in IBM Impact 2009, Online marketing events, Social Media, Social networks, Twitter Tagged with: , , , , ,

Making sure your YouTube videos rank

The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow –

Posted in Inside SEM, Marketing, SEM Info, Social Media, Social networks, Web Marketing Tagged with: , ,