CagedEther: corporate blogging, social media, analytics » Web2.0 http://www.cagedether.com Missives from a social media practitioner with a background in media peppered with social research experience Wed, 20 Jul 2011 20:25:21 +0000 en hourly 1 http://wordpress.org/?v= Secret of virality http://www.cagedether.com/2008/08/21/secret-of-virality/ http://www.cagedether.com/2008/08/21/secret-of-virality/#comments Fri, 22 Aug 2008 01:55:53 +0000 Daryl Pereira http://www.cagedether.com/?p=548

Ben Huh, CEO of Icanhascheezburger gave a great presentation on how to get your viral message out. This guy walks the walk: LOLCats has really taken off as a tool to mashup and share sweet animal photos. Beyond that, his presentation here was excellent – viral in its own way.

BODY { FONT-FAMILY:Verdana; FONT-SIZE:10pt } P { FONT-FAMILY:Verdana; FONT-SIZE:10pt } DIV { FONT-FAMILY:Verdana; FONT-SIZE:10pt } TD { FONT-FAMILY:Verdana; FONT-SIZE:10pt } He explains that viral is the ability to build goodwill. If you really want to build a business out of this, you need to think about creating something lasting – don’t just go for that initial spike of interest.

I’d have to say, having heard a lot of so-called experts speak on this at Web2.0 Expo and other conferences, this really was a great lesson in online marketing 101. Go after sustainable virality. Think of the medium (eg. Twitter is often more trusted than a blog post).

Check out Ben Huh’s presentation

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