Tag Archives: usc

Looking for startups for content marketing projects with USC and SJSU

content marketing - business image

Are you interested in building your social presence while helping students understand how customer engagement is being transformed?

We are looking for startups interested in being part of an exciting content marketing project we are kicking off with the University of Southern California and San Jose State University business students.

nustory logo dec 2014 v1 smallStarting in February and continuing until April, a team of students will work with each startup to first build an understanding of the industry and business environment. They will then embark on a series of content experiments using Twitter initially, and progressing to the development of deeper content such as blogs and infographics. Using insights from the Hootsuite social media management platform and collaborative knowledge from IBM Connections, the students will provide a final actionable report based on their experiments.

Key points:

Duration: February – April 2015   
Student team: 4 undergrad business communications students
Student deliverables: Initial content marketing plan, ongoing network building and content curation (Twitter), one piece of deeper  content (eg. blog, infographic), final data-driven content marketing plan
Business requirements: One point of contact (eg. marketing lead) with minimum engagement time of 5 hours, access to Twitter  account (all content can be reviewed before posting) 
Faculty sponsors: Dr Peter Cardon (USC), Larry Gee (SJSU)
Industry sponsor: Daryl Pereira (IBM)

Sound interesting? More information on the project: http://www.nustory.com/businesses/

Also feel free to comment below or reach out to me @cagedether.