Tag Archives: twitter

Twitter covered in BusinessWeek

You may have seen this because it happened a month ago, but Twitter, the popular microblogging service, was recently covered in BusinessWeek. The article picked up on numerous companies using the service to interact with and support customers. Comcast has been doing some work to improve its beleaguered brand image.

The article goes on to show how the service has been building valuable relationships with small slices of chatter.

Read more

The touchy subject of CEOs blogging

Mario Sundar once again picks up on the subject of CEOs blogging. Will this issue ever be put to sleep? I doubt it. Why? I’d suggest there are just way too many variables involved. It is like asking should you have long hair? (OK, perhaps a dodgy analogy, but it is late on Friday, and hopefully you get my point).

Some things to consider:

  • Is the CEO remotely interested in blogging?
  • Is there a viable topic with an audience behind it? (if you sell carpets in the Boondocks, then I’d suggest not)
  • Does the CEO have the time, whatever that may be?
  • Can the CEO really write? (I know from experience this is by no means a prerequisite for leading a company)
  • Is the company setup to deal with the feedback that can come from a CEO blogging?

I’d probably lean towards saying that it is a good thing for a CEO to blog. One thing that could be more realistic and useful in many cases is a CEO microblogging. It is more lightweight, yet could still be interesting for employees, investors, customers, etc.

Read Mario’s orginal post

Tips on using Twitter in your organization

Twitter has done a great job of publicizing microblogging. But how does this translate in the corporate context? Lawyer Mary Abraham does a great job of summing up some of the advantages, but also cautions to not jump on the technology just because of the hype. You should really have a clear idea of how this tool can improve workflow.

Read more on Twittering inside the firewall

For a further discussion on the use of other micro blogging platforms, including Yammer, read this detailed post on Microblogging as a Corporate Tool.

NYT’s Clive Thompson on personal news feeds

The growth of news feeds on social networking sites continues to gather momentum. The New York Times recently ran a piece by Clive Thompson on being connected digitally. Facebook set a major trend when it created the newsfeed allowing you to see all your friends’ updates at a glance. Services like Twitter continue this trend – adding a social component to the way we find information. Rather than just searching for documents that interest us (think Google), we can follow friends (or trendsetters) and sniff along these trails to dig up new information.

The article touched on some interesting issues around social networks:

  • ‘Ambient awareness’ is the academic term for maintaining incessant online contact (eg. rapidly scrolling through the Facebook news feed to see what all your friends are up to this week).
  • Anthropologist Robin Dunbar has researched the number of acquaintances a person can know at any given time. He suggests this number is around 150 people. After this, it is difficult to keep up (although the PR professionals around me seem to break this rule).
  • We can form many more ‘weak ties’ – that is looser acquaintances with whom we don’t develop such strong ties. For instance, many users keep two Twitter accounts: one for their weak ties and another for that more intimate circle of family and friends.
  • Be careful – as these spaces become more pervasive, if you don’t define yourself, you will find others will do that for you.

To it’s credit, the article finished on a positive note (something that rarely seems to happen when the print world opines on the digital one). There can be a therapeutic side to documenting your activity on Facebook or Twitter – it forces you to look at your life more objectively with increased self-awareness.

Facebook, Feeds and Micro-Blogging

It seems like no online marketing seminar is complete nowadays without at least one session on social media. SES San Jose was no exception – social media optimization is definitely creating a buzz in the industry (as it has been for at least the last year).

Moderator:
Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch

Speakers:
Andy Beal, Consultant, Blogger & Author, Marketing Pilgrim LLC
David Snyder, Search Specialist, JRDunn.com
Neil Patel, Co-founder, ACS
Brian Morrissey, Digital Editor, AdWeek

Andy:

Twitter
Make sure you secure your company name – even if you aren’t going to use it.

Basic symbols:

  • @andybeal directs a message to that user (public)
  • d andybeal sends a direct message that is
  • #olympics are used for tagging tweets
  • favorites are used to bookmark tweets you want to revisit
  • delete: this is possible but beware, Tweets can get syndicated in different places so even though you may delete a Tweet, it isn’t necessarily gone

Be selective with who you follow. You’ll realize why after a while. With Twitter it is easy to receive a lot of noise from people or subjects you don’t care about. Some people you might want to follow:

  • Peers
  • Press
  • Influencers
  • Customers

Look out for interesting conversations. The medium really supports these when they happen. Don’t send Twitter spam – this is such a conversational medium, any attempts to use it solely for commercial gains looks transparently salesy and just doesn’t go down well.

If you want to get into someone else’s network, think to copy your message into their thread using @[username] at the beginning of the post.  Their network of followers will see you message.

Use services like Twitterfeed to cross-promote blog content on Twitter (everytime you blog, all those following you on Twitter are automatically notified).

Your Twitter reputation IS your reputation so don’t get pulled into negative conversations – in most cases you can just let them play themselves out.

Use search to find those with similar interests (who you can choose to follow).

Brian:

As a journalist, I use Twitter to develop sources and find out who is writing on certain issues. Comcast and Zappos are good examples of companies using Twitter to manage their reputation online.

Neil:

Facebook
Some Facebook stats:

  • 73% of people are white
  • 30% make over 100k
  • 43% didn’t go to college

David:

Friendfeed
The best way to describe this service is as RSS on steroids – brings all social network data to one place and allow you to interact with that data. The big problem with social media is that it is so diverse. If you post images on Flickr, post on Blogger or leave content in any of a number of places across the web, then bring all your activity into one place with Friendfeed.