Tag Archives: twitter

Beware what you say online | Corporate blogging news digest

A cautionary tale stuck out this week – one that warned against posting negative comments on social networks that even tangentially relate to your job.  James Andrews, a VP at a PR agency visited a client in Memphis and posted a derogatory Tweet about the town. The client found out and all hell broke lose.

As new technologies continue to redefine the role of corporate communications, PR specialists may find themselves becoming important educators for others around the organization. Whether it be conversing on corporate blogs, Twitter, LinkedIn, Facebook or any one of the growing legion of social networks, employees can have a significant effect on the value of the brand they represent and need to understand how to ensure their communication is beneficial.

Twitter is growing in prominence this year, and we’re seeing more and more advice on how to make the most of this medium.

News highlights

To what degree has traditional media embraced blogging?
Looking primarily at sports journalism, Benkoo offers a potted history of blogging and the wary eye traditional media has cast on this new upstart medium. Seems odd looking back on this now given the great many journalist blogs that exist out there.

Corporate blogs: can you spot the difference between personal posts and corporate posts
As more and more companies start using their blogs for official communications, it can be difficult to spot which posts are the official company line, and which are personal opinions of employees. At some point large corporate blog networks may be forced to take the same segmented approach used in the newspaper business: separating opinion from ‘hard news’. The difference here may be that the opinion takes the prime spot.

Top Delicious articles on blogging and online writing
He Blogs, She Blogs compiles a list of their top bookmarks, including tips on gaining RSS subscriptions and this excellent lighthearted look at writing for Twitter.

Beware of the false sense of obscurity: posting on social media sites
Scout Blogging picks up on a negative client-related tweet from a PR agency VP and offers caution about posting negative comments on social networks: you never know who is listening.

The 3 Stages of Twitter Acceptance
A short post, but in my humble experience this is right on. At first you really can’t see the point, but once you go full circle and get sucked in, that’s it.

IBM on Twitter: build relationships and share knowledge in and outside the enterprise
Interesting take on a Twitter corporate strategy:
“While the company never embarked on an official Twitter strategy, the result is consistent with IBM’s long term strategy for social media: to take a smaller centralized corporate presence in lieu of enabling all employees to engage on their own as part of their jobs in the platforms of their choice.”

Pushing out blog posts across social media – the Duct Tape Marketing approach
If you run a corporate blog, there are some great examples here of how you can automatically distribute your content across different networks (Twitter, Facebook, Delicious, Stumble). I should point out that to compile this weekly digest, I use the Delicious bookmarking tool. The Delicious feed is picked up by Friendfeed, which drops all the content into Twitter. It sounds more complicated than it is, and now it is set up, it’s a real time-saver.

See the effect of your corporate blogging/social media efforts
Spy aggregates content from a number of social media sources into one ever-growing stream. But beware, if you pick the right topic, the constantly updating stream can be riveting.

Need to redesign your blog? Check out these tips from ProBlogger
Using the digital Photography School site as an example, ProBlogger go through the stages involved in redesigning the site, including 7-10 days of WordPress development (which seems a little on the high side).

Corporate blogging and the Gartner Hype Cycle
Webworx Factory cites that according to the Gartner Hype Cycle, corporate blogging was in the trough of disillusionment during 2008. Slope of enlightenment is the next step. Will we see this in 2009?

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Corporate Twitter applications

Smoothspan (whoever that is) has a great post on using Twitter within your company.

Whether you love or hate Twitter, there ARE conversations happening out there. But how should you get involved? Pay attention to the limitations and benefits of the medium:

By only allowing 140 words, [Twitter] changes the nature of the conversation that takes place. Ask yourself what kinds of conversations are better served by only allowing 140 characters? As a quick, special purpose brainstorming tool, I suspect there are a number of “Twitter Games” one could come up with that would be ideal. How about the exercise of naming a product? That seems ideal for a Twitter exchange. Or how about working on an elevator pitch?

Other examples include using Twitter as a newsfeed (which I’d recommend) and telemetry – that is using Twitter as the underlying application: use 3rd party services or the robust API to post to and read from Twitter.

Read more from Smoothspan

Twitter: how close should companies get?

How social should companies be? Is there a point at which you just don’t want big corporations siddling up to you on networks like Twitter?

Meghan @ Hodgepodge thinks so. In a lively post she poses the question to what degree and at what point can a company say it truly gets social media? She gives the example of using Twitter for technical support.

While more and more PR companies are offering blog monitoring, how can companies be more involved with potential problems that could be being Twittered? Meghan makes the great point that companies should spend less time building up a great Twitter follower numbers and concentrate more on the minutiae of the myriad of conversations taking place around brands.

I’ve tried to cover some more ways Twitter can be used at the corporate level in this tutorial on Twitter.

When social networks talk: Friendfeed now linking to Twitter

Friendfeed, the aggregating social network now has an interesting feature: if you use Twitter, you can automatically post your Friendfeed activity as Tweets.

Friendfeed is ideal for pulling together all your updates on Flickr, Del.icio.us, Flickr or other online social networks. Twitter is rapidly becoming the de facto service for letting the world know what you are up to and has a network far exceeding that of Friendfeed (just check out Google Trends). Tying these two services together provides a great opportunity to broadcast the updates you make to your social networking accounts.

It works something like this:

To set this up, go into your Friendfeed account settings and at the bottom of the page you will see the ‘Feed Publishing’ options. Select the “Post my FriendFeed entries on Twitter” option and enter your Twitter account details. That’s pretty much it.

I have to say that in some respects, this service could be seen as a necessary fight for survival for Friendfeed. Like the video wars of the early ‘Eighties, there is only really enough space for one player in the market (if you recall, VHS took the lead and effectively eradicated Betamax). As users we suffer fatigue, and really don’t want to be tied to too many competing services. Friendfeed does have some advantages over Twitter in terms of its aggregation possibilities and the recently-updated interface, but Twitter, and the micro-blogging revolution it is fueling is definitely stealing the limelight. In effect, Friendfeed could be construed as being another one of the API services available to Twitter.

In case you are new to either of these services, here’s some tutorials to help explain how they work:

Friendfeed explained

Twitter explained

Twitter explained

Welcome to the second installment in the Slideschool Series: Twitter explained.

This presentation takes you through the basics of why Twitter is such an important communication tool and how you go about making the most of the service.

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In a nutshell, these are the main features of Twitter:

  • Stripped down blogging: no titles, categories and only 120 characters of text. Why? So it’s easy to produce and easy to read quickly, using either the web or mobile (SMS).
  • A sizeable network who you can follow, or who can choose to follow you. The short, pithy posts make it easy to scan through a thread quickly.
  • A robust API that has allowed a number of services to be built on top of Twitter

On the subject of those useful Twitter services, let me list some of the ones I find most useful:

Twitbin: A great add-on for all you Firefox users out there – view updates and post directly from your browser.

Twitterfeed: This is great if you want to further promote your blog on Twitter – your blog posts are excerpted as Twitter posts with links back to the original.

Twitter badges: Place a widget on your homepage, Facebook profile, etc. using this handy application that will list your latest messages.

Twhirl: A popular desktop app for Twitter that lets you get round that pesky browser.

Hashtags tracking: Twitter’s hashtags allow you to pull together content on a similar topic. This handy service allows you to search these topics.

If you find other services particularly useful, feel free to let me know and I’ll update this list.

Go ahead and jump in now! You can follow me at twitter.com/cagedether/.

Key points from Blog World Expo

IT Pro has a good round-up of what the word on the ground was at this year’s Blog World Expo. Remembering that communication is a two-way street was one of the messages. Remember to listen!

You also need to remember that you are the expert – the one working in your field day in day out. Spreading some of this worldly wisdom can go a long way.

It’s hard to find posts these days on corporate blogging that don’t involve Twitter. IT Pro gives some indication as to how companies can use this and the interrelation between blogging and Tweeting.