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corporate blogging news

corporate blogging news

corporate blogging news

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New year, new app: Wibiya social bookmarking

It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog.
Wibiya is a service that allows you to add all this functionality to a toolbar at the [...]

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Social media game at IBM Impact event

Filed under: IBM Impact 2009, Online marketing events, Social networks, Twitter, Web2.0 — Daryl Pereira on May 5, 2009

IBM is currently hosting its annual SOA event at the Venetian in Las Vegas. In order to promote the event and to encourage collaboration between attendees and those who couldn’t make it this year, IBM have launched a number of social media iniatives.
One promotion that particularly caught my eye is the social media game, [...]

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How do you track leads from Twitter posts? The bit.ly URL shortening service is one way

Filed under: Marketing, Microblogging, Social networks, Twitter, Web Analytics, Web Marketing, Web2.0 — Daryl Pereira on April 2, 2009

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion on Twitter, how can you measure the effectiveness of that tweet?
Twitter, like every other web [...]

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An SEO perspective | Corporate blogging news digest

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...]

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Get your message re-tweeted | Corporate blogging news digest

I should make it clear that this digest is as much about corporate microblogging as it is about corporate blogging. Why? The two are becoming inseparable. We’re rapidly getting to the stage where every blog needs a link to a Twitter profile (although not necessarilly vice-versa).  Twitter is also beginning to show up as a [...]

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Write consistently good blog posts | Corporate blogging news digest

David Caolo offers some great tips as much on writing as on blogging. Don’t over-edit in the early stages, be prepared for inspiration from anywhere and setup a writing den, are gems in this list.
Tips for consistently good blog posts
News highlights
Twitter will remain online free for all (Which? News)
It looks like there will not be [...]

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An academic book list | Corporate blogging news digest

Cornelius Puschman is undertaking some interesting research into corporate blogging and computer-mediated communication. He’s published his formidable bibliography. Great if you’re looking for academic literature around corporate communications… now where’s that extra time I put aside for reading?
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News highlights
Why Should I Create a Business Blog? | Chief Ingredient, Inc.
A nice concise round-up of [...]

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Earning back trust | Corporate blogging news digest

This week, there continues a flurry of posts offering advice in the wake of Forrester’s report on the lack of trust in corporate blogging. The rub here is how to maintain transparency and fair-mindedness on a blog that on one level is a corporate communications tool.
Meanwhile, a web communications researcher within Daimler, the German car [...]

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