It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog. Wibiya is a service that allows you to add all this functionality to a toolbar at [...]

IBM is currently hosting its annual SOA event at the Venetian in Las Vegas. In order to promote the event and to encourage collaboration between attendees and those who couldn’t make it this year, IBM have launched a number of social media iniatives. One promotion that particularly caught my eye is the social media game, [...]

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion on Twitter, how can you measure the effectiveness of that tweet? Twitter, like every other [...]

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...]

I should make it clear that this digest is as much about corporate microblogging as it is about corporate blogging. Why? The two are becoming inseparable. We’re rapidly getting to the stage where every blog needs a link to a Twitter profile (although not necessarilly vice-versa).  Twitter is also beginning to show up as a [...]

David Caolo offers some great tips as much on writing as on blogging. Don’t over-edit in the early stages, be prepared for inspiration from anywhere and setup a writing den, are gems in this list. Tips for consistently good blog posts News highlights Twitter will remain online free for all (Which? News) It looks like [...]

Cornelius Puschman is undertaking some interesting research into corporate blogging and computer-mediated communication. He’s published his formidable bibliography. Great if you’re looking for academic literature around corporate communications… now where’s that extra time I put aside for reading? Read more News highlights Why Should I Create a Business Blog? | Chief Ingredient, Inc. A nice [...]

This week, there continues a flurry of posts offering advice in the wake of Forrester’s report on the lack of trust in corporate blogging. The rub here is how to maintain transparency and fair-mindedness on a blog that on one level is a corporate communications tool. Meanwhile, a web communications researcher within Daimler, the German [...]