Blog Archives

New year, new app: Wibiya social bookmarking

It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog. Wibiya

Tagged with: , ,
Posted in Corporate Blogging Advice, Corporate Blogging News, Marketing, Social networks, Twitter, Web Analytics, Web Marketing

Social media game at IBM Impact event

IBM is currently hosting its annual SOA event at the Venetian in Las Vegas. In order to promote the event and to encourage collaboration between attendees and those who couldn’t make it this year, IBM have launched a number of

Tagged with: , , , , ,
Posted in IBM Impact 2009, Online marketing events, Social Media, Social networks, Twitter

How do you track leads from Twitter posts? The bit.ly URL shortening service is one way

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion

Tagged with: , , , , , ,
Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Analytics, Web Marketing

An SEO perspective | Corporate blogging news digest

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links)

Tagged with: , , , , ,
Posted in Corporate Blogging Advice, Corporate Blogging News, Marketing, Microblogging, SEM Info, Social Media, Twitter, Web Analytics, Web Marketing

Get your message re-tweeted | Corporate blogging news digest

I should make it clear that this digest is as much about corporate microblogging as it is about corporate blogging. Why? The two are becoming inseparable. We’re rapidly getting to the stage where every blog needs a link to a

Tagged with: , , ,
Posted in Corporate Blogging Advice, Corporate Blogging News, Marketing, Microblogging, Social Media, Social networks, Twitter

Write consistently good blog posts | Corporate blogging news digest

David Caolo offers some great tips as much on writing as on blogging. Don’t over-edit in the early stages, be prepared for inspiration from anywhere and setup a writing den, are gems in this list. Tips for consistently good blog

Tagged with: , ,
Posted in Corporate Blogging Advice, Corporate Blogging News, Corporate Blogging Statistics, Marketing, Microblogging, Social Media, Social networks, Twitter, Web Marketing

An academic book list | Corporate blogging news digest

Cornelius Puschman is undertaking some interesting research into corporate blogging and computer-mediated communication. He’s published his formidable bibliography. Great if you’re looking for academic literature around corporate communications… now where’s that extra time I put aside for reading? Read more

Tagged with: , , ,
Posted in Corporate Blogging Advice, Corporate Blogging News, Corporate Blogging Statistics, Microblogging, Social Media, Social networks, Twitter

Earning back trust | Corporate blogging news digest

This week, there continues a flurry of posts offering advice in the wake of Forrester’s report on the lack of trust in corporate blogging. The rub here is how to maintain transparency and fair-mindedness on a blog that on one

Tagged with: , , ,
Posted in Corporate Blogging Advice, Corporate Blogging News, Corporate Blogging Statistics, Social Media, Social networks, Twitter