Ouch. I’m sure most of the Java developers I know would cringe at the headline to this post. Inflammatory or not, I think this is the crux of trying to entice this clever, often commerce-averse brood. There is often a huge cultural chasm between heads of marketing departments (who, let’s face it, as marketing operations [...]

This session focussing on online content at the TechTarget Online ROI Summit was presented by Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget. The core of this presentation: most technical buyers information needs change over the buying process. What is the buying process? The old AID(A) model is useful as a starting point here. [...]