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Marketing to Enterprise Java Developers

Posted on October 10, 2008 by Daryl Pereira — No Comments ↓

Ouch. I’m sure most of the Java developers I know would cringe at the headline to this post. Inflammatory or not, I think this is the crux of trying to entice this clever, often commerce-averse brood. There is often a…

Matching content to your market, target and prospect buying stage

Posted on October 10, 2008 by Daryl Pereira — No Comments ↓

This session focussing on online content at the TechTarget Online ROI Summit was presented by Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget. The core of this presentation: most technical buyers information needs change over the buying process. What…

Tagged with: content creation, tech marketing
Posted in General, Marketing, Online marketing events, TechTarget Online ROI Summit, Web Marketing

@onthebass excellent. Will be afternoon. Where do you work? 8 hours ago
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RT @shelisrael: Pete Pashal at Mashable agrees with @scobleizer and me. Google Glass is the future. on.mash.to/112rYrD 1 day ago
#IABC Interview: Primer on Brand Journalism and Content Marketing sparkmediasolutions.com/iabc-interview… via @dspark #socbiz 1 day ago

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Marketing to Enterprise Java Developers

Matching content to your market, target and prospect buying stage

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