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developerWorks Twitter account saving over $600K per month: what uplift will Google+ provide?

daryl_pereira on July 15, 2011
Categories: Twitter,content-marketing,google-plus,syndication
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Here at developerWorks , we get a lot of traffic from Twitter (and StumbleUpon via the su.pr URL shortener). We’re talking to the tune of at least 200,000 clicks per month. To get that kind of traffic through other channels, such as paid search, we would shell…

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Building IBM’s biggest Twitter profile

daryl_pereira on October 15, 2010
Categories: Marketing,Twitter,content,grassroots,promotion,syndication
Tags: ,

Did you know that @developerWorks is IBM’s biggest Twitter profile? With over 33,000 followers, this syndication channel has some serious clout:

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Developing IBM’s largest Twitter profile: grassroots marketing the @developerWorks way

I recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B [...]

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