Blog Archives

developerWorks Twitter account saving over $600K per month: what uplift will Google+ provide?

Here at developerWorks , we get a lot of traffic from Twitter (and StumbleUpon via the URL shortener). We’re talking to the tune of at least 200,000 clicks per month. To get that kind of traffic through other channels, such as paid search, we would shell…

Posted in content-marketing, google-plus, syndication, Twitter Tagged with:

Building IBM’s biggest Twitter profile

Did you know that @developerWorks is IBM’s biggest Twitter profile? With over 33,000 followers, this syndication channel has some serious clout:

Posted in content, grassroots, Marketing, promotion, syndication, Twitter Tagged with: ,

Developing IBM’s largest Twitter profile: grassroots marketing the @developerWorks way

I recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers.

Posted in blog marketing, developerWorks, Marketing, Microblogging, Online PR, Social Media, Social networks, Twitter, Web Marketing Tagged with: , , , ,