LinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers. Generally, marketers are making a stronger push into social media, with 57% saying they are either currently utilizing social media, as opposed to 15% in an earlier [...]

According to Charlene Li, prominent social media analyst and founder of the Altimeter Group, the answer to this question is a resounding ‘yes’. The idea, that has been floating for some time, is that rather than us making a conscious effort to visit Facebook, Twitter or other social networks, these will be so interwoven into [...]

This week I want to highlight a report from eMarketer that reports small businesses intending to spend 25% more on social networking in 2009 than they did in 2008. Perhaps more of this segment’s audience now uses these tools (another report this week states 35% of adults are members of a social network). Perhaps small [...]

Friendfeed, the aggregating social network now has an interesting feature: if you use Twitter, you can automatically post your Friendfeed activity as Tweets. Friendfeed is ideal for pulling together all your updates on Flickr, Del.icio.us, Flickr or other online social networks. Twitter is rapidly becoming the de facto service for letting the world know what [...]

The growth of news feeds on social networking sites continues to gather momentum. The New York Times recently ran a piece by Clive Thompson on being connected digitally. Facebook set a major trend when it created the newsfeed allowing you to see all your friends’ updates at a glance. Services like Twitter continue this trend [...]