In my previous life as a webmaster I was called on to develop monthly web performance reports for consumption by the whole marketing organization. At one time these had been documents that were mailed around, but we decided the best approach was to build a web…

Tweetdeck, one of the most popular Twitter desktop clients, has recently rolled out a new edition which now features a directory of Twitterers to follow. Topics include ‘Sports News’, ‘Environment’, ‘Technology’, ‘Business & Marketing’ amongst others. The service is particularly useful for newer users of Twitter who are still trying to figure out the technology: [...]

In this session from IBM Impact 2009 I’m hoping to get some insights from Sandy Carter (Vice President, SOA & WebSphere Marketing, Strategy, and Channels), social media advocate and author of The New Language of Marketing 2.0. Thankfully, she doesn’t disappoint and she even sets us ‘homework’ to improve our social media standing. Sandy is [...]

Welcome to the second installment in the Slideschool Series: Twitter explained. This presentation takes you through the basics of why Twitter is such an important communication tool and how you go about making the most of the service. [kml_flashembed movie="http://static.slideshare.net/swf/ssplayer2.swf?doc=whyiliketwitterfinal-1225483711031088-8&rel=0&stripped_title=twitter-explained-presentation" width="425" height="355" wmode="transparent" /] In a nutshell, these are the main features of Twitter: Stripped [...]

Unfortunately I didn’t get to attend this session, but thankfully, through the beauty of blogging, there are numerous other accounts online. BuddyPress grew out of a series of plug-ins that added social functionality to WordPress MU (the multi-user edition). It is being touted as Facebook-in-a-box, ie. you can setup your own personal Facebook for your [...]