2011 is quite a year for IBM. It marks its one hundredth year as company; as a brand. What does this mean to me. Partly a reflection on what a brand means. Especially as I’m one of the newer entrants and wasn’t around when Big Blue was busy innovating punch card systems, typewriters, mainframes and [...]

Colette Martin over on the Forbes blogs picked up on a thread which has been floating around the net for…

Accordin…

Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

Cornelius Puschman is undertaking some interesting research into corporate blogging and computer-mediated communication. He’s published his formidable bibliography. Great if you’re looking for academic literature around corporate communications… now where’s that extra time I put aside for reading? Read more News highlights Why Should I Create a Business Blog? | Chief Ingredient, Inc. A nice [...]

It seems like no online marketing seminar is complete nowadays without at least one session on social media. SES San Jose was no exception – social media optimization is definitely creating a buzz in the industry (as it has been for at least the last year). Moderator: Kevin Ryan, VP, Global Content Director, Search Engine [...]