Blog Archives

Google: social analytics is a key differentiator

According to a recent article in Advertising Age , Google’s social strategy does not involve building social networks to compete with Facebook but rather it is focusing on using social data to build better applications: “As an example of the current…

Posted in social-analytics Tagged with: , ,

Measuring social business ROI: results from an IBM Jam

In February this year, IBM hosted a Jam (a 72-hour online forum with participation from IBM and beyond) on the topic of Social Business. In case you’re not familiar with the term Social Business, here is definition I hear a lot in IBM corridors: 1: a…

Posted in social business, social-business-metrics, social-business-roi, social-media-analytics Tagged with:

Social Business webcast series kicks off next week

Want to understand more about social business and IBM’s role in this emerging space? Some of the major practioners will be presenting latest thoughts, concepts and applications in a webinar series that kicks off next week. From May 17 to June 14, topics…

Posted in cloud-computing, mobile-application-development, mobile-development, social business, social-computing Tagged with: ,

The business value in social networks

I just had the wonderful opportunity to present to the students of City University of New York (CUNY) along with Bilal Jaffery on where we see the business value in social media. You can watch the presentation, which is part of the ongoing Roundtable series…

Posted in cuny, social business Tagged with: ,

Service management blogger? Follow and share news from IBM Pulse

Only a matter of days before IBM’s premier integrated service management event kicks off in Las Vegas. Whether you are going or not, you may still want to share some of the excellent content that is sure to come out of the event. Social media maven Tiffany…

Posted in ibm-pulse Tagged with:

Google social search and Twitter: natural bedfellows?

Google has now officially rolled out the latest iteration of its social search which includes much tighter integration between social elements and what the big search giant is commonly known for uncovering: web pages. Google has been displaying results from…

Posted in Facebook, Twitter Tagged with: , , ,

Lotusphere 2011 opening session: mobile, social business has arrived

So IBM’s premier social business event, Lotusphere 2011, is now fully underway. Who better to get things started than Hollywood legend Kevin Spacey: few have done a better job of capturing the zeitgeist. Whether it’s a portrait of middle-aged, middle-America…

Posted in collaborative-software, html5, lotus-connections, lotusphere, social business, social-computing Tagged with: , ,

Lotusphere 2011 is coming to a social network near you

Collaboration, social networking, disruptive technologies, social media… the list goes on. Lotusphere is IBM’s premier event dealing with this emerging space where technology intersects with people intersects with business.

The event takes place from Jan…

Posted in collaborative-software, lotus-connections, lotusphere, social business, social-computing Tagged with: , ,