If you have ever grappled with trying to create SEM strategies for companies with more than one business unit or how to sell in the value of SEM to upper management, then this session was for you! David Roth did a particularly good job of explaining how he created the current SEM strategy for Yahoo [...]

News search engines have grown in popularity over the last few years. This session covered how to make the most of press releases and news content to tap into the power of news search. Moderator: Dana Todd, CMO, Newsforce Speakers: Lee Odden, CEO, TopRank Online Marketing Greg Jarboe, President & Co-founder, SEO-PR Lisa Buyer, President [...]

This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly in the face of conventional wisdom. Moderator: Chris Zacharias, VP Search Sales, Omniture Panel: David [...]

Subtitle: How The Art of Storytelling Matches Up With the Business of Marketing Stories have been around since the beginning of communication, and there’s a reason: it’s a form of communication that beats all others when it comes to delivering a memorable, motivating, and meaningful message. This is another session that deals with the popular [...]