Google has now officially rolled out the latest iteration of its social search which includes much tighter integration between social elements and what the big search giant is commonly known for uncovering: web pages. Google has been displaying results from…
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Google social search and Twitter: natural bedfellows?Optimize SEM and SEO Lead Gen Campaigns with Web Analytics (Webinar)Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle. Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization… Read moreImprove your blog SEO: add your post name to the page titleBob Leah, over on the Social Strategist blog, brought up the excellent point of how you can improve the SEO of your developerWorks blog by displaying the right title in your browser when people look at individual posts (the <title> tag, for all you HTML… Read moreDo you consider SEO to be part of your product development?Just saw this throwaway tweet from search guru Danny Sullivan, who I guess is currently attending SMX East in New York: What this would suggest is that HTC looked at what people were searching for around their phones (say ‘htc purple’ or ‘htc evo fuchsia’) and realized that there was latent demand that they weren’t [...] Read moreMore referrals from social media than from search?There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the [...] Read moreAn SEO perspective | Corporate blogging news digestIf you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...] Read moreMaking sure your YouTube videos rankThe Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow – especially as more and more companies now take the plunge into using YouTube as a [...] Read moreSearch Engine Strategies San Jose 2008 SessionsGoogle engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter. Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a glow-in-the-dark Google Dance to boot. Although SES hosts events around the globe, the San Jose [...] Read more |
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