There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the [...]

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...]

The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow – especially as more and more companies now take the plunge into using YouTube as a [...]

Google engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter.  Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a glow-in-the-dark Google Dance to boot.
Although SES hosts events around the globe, the San Jose event [...]

If you have ever grappled with trying to create SEM strategies for companies with more than one business unit or how to sell in the value of SEM to upper management, then this session was for you!
David Roth did a particularly good job of explaining how he created the current SEM strategy for Yahoo (to [...]

News search engines have grown in popularity over the last few years. This session covered how to make the most of press releases and news content to tap into the power of news search.
Moderator:
Dana Todd, CMO, Newsforce
Speakers:
Lee Odden, CEO, TopRank Online Marketing
Greg Jarboe, President & Co-founder, SEO-PR
Lisa Buyer, President & CEO, The Buyer Group
Lisa:
Some background [...]

This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly in the face of conventional wisdom.
Moderator:
Chris Zacharias, VP Search Sales, Omniture
Panel:
David Rodnitzky, VP, Strategy, PPCAdBuying.com
Terry [...]

Subtitle: How The Art of Storytelling Matches Up With the Business of Marketing
Stories have been around since the beginning of communication, and there’s a reason: it’s a form of communication that beats all others when it comes to delivering a memorable, motivating, and meaningful message.
This is another session that deals with the popular (and someone [...]