Google has now officially rolled out the latest iteration of its social search which includes much tighter integration between social elements and what the big search giant is commonly known for uncovering: web pages. Google has been displaying results from…

Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle.  Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization…

Bob Leah, over on the Social Strategist blog, brought up the excellent point of how you can improve the SEO of your developerWorks blog by displaying the right title in your browser when people look at individual posts (the <title> tag, for all you HTML…

Just saw this throwaway tweet from search guru Danny Sullivan, who I guess is currently attending SMX East in New York: What this would suggest is that HTC looked at what people were searching for around their phones (say ‘htc purple’ or ‘htc evo fuchsia’) and realized that there was latent demand that they weren’t [...]

There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the [...]

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...]

The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow – especially as more and more companies now take the plunge into using YouTube as a [...]

Google engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter.  Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a glow-in-the-dark Google Dance to boot. Although SES hosts events around the globe, the San Jose [...]