Blog Archives

Google social search and Twitter: natural bedfellows?

Google has now officially rolled out the latest iteration of its social search which includes much tighter integration between social elements and what the big search giant is commonly known for uncovering: web pages. Google has been displaying results from…

Posted in Facebook, Twitter Tagged with: , , ,

Optimize SEM and SEO Lead Gen Campaigns with Web Analytics (Webinar)

Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle.  Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization…

Posted in analytics, business-analytics, coremetrics, Web Analytics, Web Marketing Tagged with: ,

Improve your blog SEO: add your post name to the page title

Bob Leah, over on the Social Strategist blog, brought up the excellent point of how you can improve the SEO of your developerWorks blog by displaying the right title in your browser when people look at individual posts (the <title> tag, for all you HTML…

Posted in blog_promotion, lotus_connections Tagged with:

Do you consider SEO to be part of your product development?

Just saw this throwaway tweet from search guru Danny Sullivan, who I guess is currently attending SMX East in New York: What this would suggest is that HTC looked at what people were searching for around their phones (say ‘htc

Posted in Inside SEM, Marketing, SEM Info, Web Marketing Tagged with: , ,

More referrals from social media than from search?

There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon

Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Marketing Tagged with: , , , ,

An SEO perspective | Corporate blogging news digest

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links)

Posted in Corporate Blogging Advice, Corporate Blogging News, Marketing, Microblogging, SEM Info, Social Media, Twitter, Web Analytics, Web Marketing Tagged with: , , , , ,

Making sure your YouTube videos rank

The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow –

Posted in Inside SEM, Marketing, SEM Info, Social Media, Social networks, Web Marketing Tagged with: , ,

Search Engine Strategies San Jose 2008 Sessions

Google engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter.  Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a

Posted in Inside SEM, Marketing, Online marketing events, SEM Info, SES San Jose 2008, Social Media, Usability, Web Marketing Tagged with: , ,