Blog Archives

Optimize SEM and SEO Lead Gen Campaigns with Web Analytics (Webinar)

Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle.  Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization…

Tagged with: ,
Posted in analytics, business-analytics, coremetrics, Web Analytics, Web Marketing

More referrals from social media than from search?

There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon

Tagged with: , , , ,
Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Marketing

Search Engine Strategies San Jose 2008 Sessions

Google engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter.  Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a

Tagged with: , ,
Posted in Inside SEM, Marketing, Online marketing events, SEM Info, SES San Jose 2008, Social Media, Usability, Web Marketing

Post-Click Marketing: Converting Search Engine Traffic

There were many sessions at SES San Jose 2008 on getting more value from SEM traffic and improving the usability of SEM landing pages. Although not so well attended (being the last day of the conference), this session did contain

Tagged with: , ,
Posted in Inside SEM, Marketing, Online marketing events, SEM Info, SES San Jose 2008, Usability, Web Marketing

Creating a Cohesive Search Strategy Across Multiple Business Units

If you have ever grappled with trying to create SEM strategies for companies with more than one business unit or how to sell in the value of SEM to upper management, then this session was for you! David Roth did

Tagged with: , , ,
Posted in Inside SEM, Marketing, Online marketing events, SEM Info, SES San Jose 2008, Web Marketing