Tag Archives: scoble

An SEO perspective | Corporate blogging news digest

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs find that old methods such as obtaining sponsored links are becoming more and more difficult.

As SEO Ninja points out: ‘As link building becomes a more exhaustive and costly task, blogging is an area of the web, where savvy webmasters show a more kind-hearted approach to providing links. A blog can be positioned within or out with a company’s primary domain name, meaning that any residual page rank can be distributed to the sales page from highly content-relevant material.’ Read the full post

News highlights

Google Reader now allows direct commenting
Google Reader now allows you to add comments to the blogs you read directly within the interface. These comments are viewable by your Google Reader friends and at the moment can’t be exported out of Google Reader (to say, Friendfeed). Beware: yet another reason for your feed-reading audience not to visit your blog.

Twitter Is the ‘Five-Tool Player’ of the Social Web (Forrester)
Twitter can be used by businesses in a variety of ways, writes Josh Bernoff of Forrester. The multi-purpose tool can deal with everything, from customer support, to brand energizing to research.

Twitter grows 33 percent over the past month
The Social Times reports that Twitter is currently going through a massive growth spurt. Note that 8 million of the 10 million visitors are based in the US.

Spam-to-Content: A Ratio of Junk (Gartner)
This problem plagues us all. Personally, I find Akismet a useful solution to strip out most spam. This post raises another point: how far do you go with comment moderation?

Timing Your Tweets for Success (Twitip)
Timing is everything. Especially in the Twitterverse, where your 140-character nugget can easily get deluged by the stream. This is a big issue for Twitter, given the reliance of this broadcast medium on instant communication.

Corporate Blogging Guidelines (Brian Hurley)
You know you need them (and we’ve covered the issue of corporate blogging guidelines before), but check out some great examples from Brian Hurley. Yahoo, Plaxo and IBM are included in this list.

Scoble recommends use of low-cost cameras eg. Flip Mino HD (which costs about $200) for online video
If you want to turn your blog into a vlog (video blog) consider Flip Mino HD, which costs about $200. Robert Scoble shot almost all of the recent videos on Fast Company TV using one.

Mashable innovates with new Twitter ad format
A new kind of advertising is born: let brands post their Tweets on your pages. Will Twitter work this into their business model? Tweetsense?…

10 ways to measure social media success (Econsultancy)
Ever wonder whether all the effort you’re putting into social media is pulling any results? Some say it can’t be done, but Chris Lake approaches the subject of how you can measure social media success.

Robert Scoble’s Corporate Weblog Manifesto
More like a historical document rather than news, this is still earily accurate 5 years later. My personal fave: ‘If your life is in turmoil and/or you’re unhappy, don’t write.’

15 Useful Twitter Hacks and Plug-Ins For WordPress (Smashing Magazine)
If you are a WordPress user who happens to Tweet (who doesn’t?), here are some plugins and code samples that will help you synch your blog with Twitter.

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Scoble calls for companies to use Friendfeed

Robert Scoble, the celebrated ex-Microsoft blogger was recently interviewed by CIO Magazine.

For aggregating content, Scoble says he makes considerable use of Friendfeed.  He points out that although companies are beginning to embrace Twitter, there has been little involvement with FriendFeed.

Unless you are very large corporation (or have a very large brand), it can be difficult to build and maintain social networks and rely on your faithful customers to generate content for you. What these same customers may be more willing to do, is share relevant information they find with others in the community, as this involves less of that most precious resource: time. This is where Friendfeed comes in – the service makes it easy to share this information, and companies could set up rooms where users can post worthy information. Check out the FIR room for an example of how the For Immediate Release team are using Friendfeed to collect information on the social media space.

Just in case you are new to this service, check out this Friendfeed tutorial.