Blog Archives

Personal networking and branding with social media: Sandy Carter

In this session from IBM Impact 2009 I’m hoping to get some insights from Sandy Carter (Vice President, SOA & WebSphere Marketing, Strategy, and Channels), social media advocate and author of The New Language of Marketing 2.0. Thankfully, she doesn’t

Posted in IBM Impact 2009, Microblogging, Online marketing events, Social Media, Social networks, Twitter Tagged with: , ,

Is the consumer really your brand?

This morning I listened to Sandy Carter from IBM (the world’s number 2 brand after Coke) explain how now more than ever the concept of the brand goes way beyond the bricks and mortar of the corporate HQ. In her

Posted in Marketing, Social Media, Social networks, Twitter, Web Marketing Tagged with: , , , ,