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Sandy Carter
 

Personal networking and branding with social media: Sandy Carter

In this session from IBM Impact 2009 I’m hoping to get some insights from Sandy Carter (Vice President, SOA & WebSphere Marketing, Strategy, and Channels), social media advocate and author of The New Language of Marketing 2.0. Thankfully, she doesn’t disappoint and she even sets us ‘homework’ to improve our social media standing.
Sandy is introduced [...]

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Is the consumer really your brand?

Daryl Pereira on March 4, 2009
Categories: Marketing, Social networks, Twitter, Web Marketing, Web2.0
Tags: , , , ,

This morning I listened to Sandy Carter from IBM (the world’s number 2 brand after Coke) explain how now more than ever the concept of the brand goes way beyond the bricks and mortar of the corporate HQ. In her book The New Language of Marketing 2.0 and accompanying blog, Sandy points out that as [...]

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