Blog Archives

Personal networking and branding with social media: Sandy Carter

In this session from IBM Impact 2009 I’m hoping to get some insights from Sandy Carter (Vice President, SOA & WebSphere Marketing, Strategy, and Channels), social media advocate and author of The New Language of Marketing 2.0. Thankfully, she doesn’t

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Posted in IBM Impact 2009, Microblogging, Online marketing events, Social Media, Social networks, Twitter

Is the consumer really your brand?

This morning I listened to Sandy Carter from IBM (the world’s number 2 brand after Coke) explain how now more than ever the concept of the brand goes way beyond the bricks and mortar of the corporate HQ. In her

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Posted in Marketing, Social Media, Social networks, Twitter, Web Marketing