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Optimizing for news search

News search engines have grown in popularity over the last few years. This session covered how to make the most of press releases and news content to tap into the power of news search. Moderator: Dana Todd, CMO, Newsforce Speakers:

Posted in Marketing, Online marketing events, SEM Info, SES San Jose 2008, Social Media, Social networks, Web Marketing Tagged with: , , , ,

Storyteller Marketing – SES

Subtitle: How The Art of Storytelling Matches Up With the Business of Marketing Stories have been around since the beginning of communication, and there’s a reason: it’s a form of communication that beats all others when it comes to delivering

Posted in Inside SEM, Marketing, SEM Info, SEM Stats, SES San Jose 2008, Social Media, Social networks, Usability, Web Marketing Tagged with: , , ,