Blog Archives

5 Things no one will tell you about SEM – SES

This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly

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Posted in Inside SEM, Marketing, SEM Info, SES San Jose 2008, Web Marketing

Pay Per Conversation – SES

What you do with visitors after you get them to your site was a common topic this year.  By improving the site conversation rate for traffic delivered by search can make or break a campaign. In this session, ‘persuation architect’

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Posted in Inside SEM, Online marketing events, SEM Info, SES San Jose 2008, Usability, Web Marketing