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5 Things no one will tell you about SEM – SES

This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly

Posted in Inside SEM, Marketing, SEM Info, SES San Jose 2008, Web Marketing Tagged with: , ,

Pay Per Conversation – SES

What you do with visitors after you get them to your site was a common topic this year.  By improving the site conversation rate for traffic delivered by search can make or break a campaign. In this session, ‘persuation architect’

Posted in Inside SEM, Online marketing events, SEM Info, SES San Jose 2008, Usability, Web Marketing Tagged with: , ,