Blog Archives

Link journalism and the no-follow tag

It appears there is a whole discipline around how journalists use links in posts: link journalism. This is a thorny subject as it involves passing authority onto a third party over who you may have no control. Ryan Thornburg offers

Posted in Multimedia, Online PR, Social Media, Web Marketing Tagged with: , , ,

How do you track leads from Twitter posts? The bit.ly URL shortening service is one way

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion

Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Analytics, Web Marketing Tagged with: , , , , , ,