Blog Archives

Link journalism and the no-follow tag

It appears there is a whole discipline around how journalists use links in posts: link journalism. This is a thorny subject as it involves passing authority onto a third party over who you may have no control. Ryan Thornburg offers

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Posted in Multimedia, Online PR, Social Media, Web Marketing

How do you track leads from Twitter posts? The bit.ly URL shortening service is one way

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion

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Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Analytics, Web Marketing