It appears there is a whole discipline around how journalists use links in posts: link journalism. This is a thorny subject as it involves passing authority onto a third party over who you may have no control. Ryan Thornburg offers a cheat sheet on curating links to his journalism students. Items covered include verifying the [...]
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Link journalism and the no-follow tagHow do you track leads from Twitter posts? The bit.ly URL shortening service is one wayThe very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion on Twitter, how can you measure the effectiveness of that tweet? Twitter, like every other [...] Read more |
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