2011 is quite a year for IBM. It marks its one hundredth year as company; as a brand. What does this mean to me. Partly a reflection on what a brand means. Especially as I’m one of the newer entrants and wasn’t around when Big Blue was busy innovating punch card systems, typewriters, mainframes and [...]

Funny thing about working for an uber-company is that sometimes you learn about the cool stuff being produced through external sources. Such was the case this week when the excellent FIR podcast made an obscure mention to IBM’s augmented reality (AR) app for Wimbledon. Tantalized, I had to look further. And this is what I [...]

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing. One of these presentations contained the following Twitter strategy: (Credit for the information [...]