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IBM Pulse: mobile editionBuilding IBM’s biggest Twitter profileDid you know that @developerWorks is IBM’s biggest Twitter profile? With over 33,000 followers, this syndication channel has some serious clout: Read moreDeveloping IBM’s largest Twitter profile: grassroots marketing the @developerWorks wayI recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B [...] Read more |
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