Blog Archives

Google+ Explained for Business

I recently was asked to talk about how Google+ can be leveraged for business as part of the social media enablement we’re providing for our business division. It got me thinking as to where the real value lies in Google+.

Tagged with: , ,
Posted in google-plus, social business, social media marketing

Google: social analytics is a key differentiator

According to a recent article in Advertising Age , Google’s social strategy does not involve building social networks to compete with Facebook but rather it is focusing on using social data to build better applications: “As an example of the current…

Tagged with: , ,
Posted in social-analytics

Google social search and Twitter: natural bedfellows?

Google has now officially rolled out the latest iteration of its social search which includes much tighter integration between social elements and what the big search giant is commonly known for uncovering: web pages. Google has been displaying results from…

Tagged with: , , ,
Posted in Facebook, Twitter

Blogging: the Google way (webcast with Karen Wickre)

The SES team in conjunction with Hubspot recently hosted an excellent presentation by Karen Wikre , Google’s Sen ior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs…

Tagged with:
Posted in blog marketing, Corporate Blogging News, Online PR

Blogging: the Google way (webcast with Karen Wickre)

Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in

Tagged with: , , , , ,
Posted in blog marketing, Corporate Blogging Advice, Corporate Blogging News, Microblogging, Multimedia, Online PR, Social Media, Web Marketing

How do you track leads from Twitter posts? The bit.ly URL shortening service is one way

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion

Tagged with: , , , , , ,
Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Analytics, Web Marketing

Usability: the Google way

With all the recent hype surrounding Google SearchWiki and the ensuing row over whether the changes add or detract from Google’s core search offering, it makes you wander to what extent Google trial this services prior to launch. In this

Tagged with: , ,
Posted in SEM Info, Usability