The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion on Twitter, how can you measure the effectiveness of that tweet? Twitter, like every other [...]

Robert Scoble, the celebrated ex-Microsoft blogger was recently interviewed by CIO Magazine. For aggregating content, Scoble says he makes considerable use of Friendfeed.  He points out that although companies are beginning to embrace Twitter, there has been little involvement with FriendFeed. Unless you are very large corporation (or have a very large brand), it can [...]

Friendfeed, the aggregating social network now has an interesting feature: if you use Twitter, you can automatically post your Friendfeed activity as Tweets. Friendfeed is ideal for pulling together all your updates on Flickr, Del.icio.us, Flickr or other online social networks. Twitter is rapidly becoming the de facto service for letting the world know what [...]

You may have seen this already, but Friendfeed has introduced an excellent feature in its latest revision: it will automatically strip out duplicates. If, like me, you use services such as Mahalo to post content in various places (eg. Twitter, Del.icio.us) this feature can really help get rid of unwanted clutter. Read more on the [...]

It seems like no online marketing seminar is complete nowadays without at least one session on social media. SES San Jose was no exception – social media optimization is definitely creating a buzz in the industry (as it has been for at least the last year). Moderator: Kevin Ryan, VP, Global Content Director, Search Engine [...]