Blog Archives

eBay’s Richard Brewer-Hay on social media and corporate blogging

Looking over past blog posts, I’ve noticed that I do have a penchant for hyperbole. However, if you have a little over six minutes of your time to spare and want tips on running social media programs for a large

Posted in Corporate Blogging Advice, Corporate Blogging News, Marketing, Microblogging, Social Media, Social networks, Twitter, Web Analytics, Web Marketing Tagged with: , , , , , ,

Does social media need to be personal? | Corporate blogging news digest

One of the so-called rules of social media is that you should adopt a personal voice. After all the medium is all about helping companies look less monolithic and to engage on a one-to-one basis, right? Well, not necessarily, according

Posted in Corporate Blogging Advice, Corporate Blogging News, Corporate Blogging Statistics, Marketing, Microblogging, Social Media, Social networks, Twitter, Web Marketing Tagged with: , , , , ,