With the speed of development in the social media space (especially that ever-growing corner that pertains to Twitter), it’s difficult to separate the wheat from the chaff. When this announcement first hit last week, my initial reaction was, to be frank, that this is just a bit of a gimmick. The news was thus: Bit.ly, [...]
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Bit.ly lowers the bar on URL shorteningHow do you track leads from Twitter posts? The bit.ly URL shortening service is one wayThe very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion on Twitter, how can you measure the effectiveness of that tweet? Twitter, like every other [...] Read more |
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