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Bit.ly lowers the bar on URL shortening

With the speed of development in the social media space (especially that ever-growing corner that pertains to Twitter), it’s difficult to separate the wheat from the chaff. When this announcement first hit last week, my initial reaction was, to be

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Posted in Microblogging, Social Media, Twitter

How do you track leads from Twitter posts? The bit.ly URL shortening service is one way

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion

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Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Analytics, Web Marketing