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b2b marketing

Advanced B2B Marketing

Filed under: Inside SEM, Marketing, Online marketing events, SEM Info, SES San Jose 2008, Web Marketing — Daryl Pereira on August 25, 2008

This was a great session given that there is so much emphasis on eCommerce at these online marketing events. Thinking of B2B marketers and their specific needs (eg. lead gen, dealing with the organization, making a case for SEM) made for a well-attended session.
Moderator:
Jeffrey Rohrs, Vice President, Marketing, ExactTarget
Speakers:
Barbara C. Coll, CEO, WebMama.com Inc.
Patricia Hursh, [...]


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