Blog Archives

Current issues with B2B social media

Paul Gillin penned an excellent article on the rise of social media in the B2B space for the latest edition of B-to-B Online. As the veteran tech journalist points out, marketers are now showing a higher comfort level with using

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Posted in Marketing, Microblogging, Social Media, Social networks, Twitter, Web Marketing

Advanced B2B Marketing

This was a great session given that there is so much emphasis on eCommerce at these online marketing events. Thinking of B2B marketers and their specific needs (eg. lead gen, dealing with the organization, making a case for SEM) made

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Posted in Inside SEM, Marketing, Online marketing events, SEM Info, SES San Jose 2008, Web Marketing