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Latest social media statistics and research here
 

twitter advice Latest findings on social media - whether it be Facebook, Twitter, blogs or other social networks. Statistics and social media research from across the web. You can access these clips directly on Del.icio.us or follow me on Twitter.

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Women 55+ Facebook’s Fastest-Growing Demographic (Danny Sanchez on Online Journalism)

Posted on 28 July 2010 | 10:39 am

The figures speak for themselves. Gone are the days when we think this social media stuff is just for spotty college kids.

Some amazing numbers in this Facebook presentation

Posted on 20 July 2010 | 8:40 am

Including that magic 500m registered users figure. Nice compilation here.

Corporate Social Media Policies: The Good, the Mediocre, and the Ugly (Fast Company)

Posted on 9 July 2010 | 6:27 pm

The social media policies from a number of organizations compared.

Addictomatic - social media aggregator

Posted on 28 June 2010 | 10:15 am

A new discovery for me in the social media aggregation space. Check out the latest buzz from Twitter, Digg, Google Blog Search, YouTube and more...

ComScore: YouTube Remains Dominant Video Site

Posted on 25 June 2010 | 12:29 am

183m US households watched online videos on the Google site in May.

Flickr Gets 85.6 million unique visitors a month

Posted on 24 June 2010 | 4:16 pm

Other stats:
Registered members worldwide: 50 million members
Unique tags: Over 40 million

Mobile Social Networking Usage Soars (Mashable)

Posted on 22 June 2010 | 11:28 pm

According to ComScore figures, 30% of smart phone users accessed social networking sites. Unsurprisingly, Twitter and Facebook lead the pack.

YouTube, Facebook, blogger and Wordpress all make the top twenty five most popular websites

Posted on 31 May 2010 | 1:06 am

Bear in mind these numbers are looking at visits, not pageviews, which puts Facebook clearly out in the lead

Facebook Obliterates Rivals in Google List of Top Sites (PCMag.com)

Posted on 29 May 2010 | 2:33 am

figures from google's doubleclick ad network show facebook head and shoulders above all other publishers

Do women follow brands through social media? (@eMarketer)

Posted on 24 May 2010 | 10:44 am

According to eMarketer, 50% of US female internet users follow brands' social media presences.

I Tweet Therefore I Am (Brian Solis)

Posted on 17 May 2010 | 8:58 am

a collection of graphs showing the current state of Twitter. Much of this is comparison of Facebook versus Twitter.

Over 50% of B2B marketers not using blogs/Twitter (eMarketer)

Posted on 13 May 2010 | 3:16 pm

If these stats are to be believed, LinkedIn is a much more popular network for B2B marketers. Question: could other parts of the organization be running Twitter/blogs?

Working with a social CRM system - first review | SocialBusinessOne

Posted on 11 May 2010 | 11:53 pm

"The key of a Social CRM is the fine bond between non pushy social relationship building and business objectives." Learn how Alex Shultze uses social CRM to transform the sales process.

Five Steps for Consumer Brands to Earn Social Currency (Fast Company)

Posted on 2 May 2010 | 10:30 am

Great insight into the fact that follower numbers can be misleading. Starbucks has far more followers than Dunkin Donuts but DD fans are 35% more likely to recommend the brand.

Twitter Usage In America: 2010

Posted on 29 April 2010 | 7:47 pm

According to Edison Research, awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%). Usage is still eclipsed by Facebook.

Online Video Goes Mainstream - 25-34 yr olds biggest segment according to @eMarketer

Posted on 28 April 2010 | 10:26 am

Trend data from eMarketer shows that the proportion of the internet population who watch videos has risen sharply since 2008, with interesting predictions into 2014.

Mobile shows 39% growth in 2009 (eMarketer)

Posted on 19 April 2010 | 3:00 pm

Whilst over the same period all other media show a decline.

Twitter Has 105 Million Registered Users

Posted on 15 April 2010 | 7:10 pm

Latest data from Chirp developer conf reveals stats from the microblogging giant. Also of interest: 75% of users access service through a client rather than via the website.

in-depth study on commenting on YouTube/MetaFilter (via @chrismessina)

Posted on 15 April 2010 | 12:47 pm

A look at comment length and quality on YouTube and MetaFilter.
"If, for some reason, you are required to restrict comment length, I would recommend to set the limit at around 2000-4000 characters. At this point, the return in quality for additional comment length seems to diminish."

Companies That Blog Get More Traffic (The Company Warehouse Blog)

Posted on 11 April 2010 | 8:02 pm

Hubspot study shows small businesses that blog get 55% more traffic.

TopRank Blogging & SEO Survey - Impact of Blogs on Search Engine Optimization

Posted on 11 April 2010 | 7:25 pm

Unsurprisingly, 90% of respondents in Lee Odden's survey felt that blogs are important as part of an SEO strategy.

Finalists – Top 10 Social Media Blogs 2010 (Social Media Examiner)

Posted on 9 April 2010 | 3:38 pm

An insisght into some of the finest blogs covering social media. Interesting that Read Write Web didn't make the cut.

Twitter’s Growth Still Accelerating (Jeffbullas's Blog)

Posted on 9 April 2010 | 2:40 pm

According to Pingdom, January 2010 had 16 times as many tweets as January 2009. Figures on activity - unfortunately not on growth in user base.

Facebook and Google Dominate Online Identity War (Mashable)

Posted on 7 April 2010 | 5:03 pm

When it comes to choosing a login authentication service, Google leads the pack with almost 40% of users selecting their Google account.

Real Examples of Social Media ROI

Posted on 30 March 2010 | 5:06 pm

Examples from around the web, such as Wine TV Library numbers that show they gained 1,800 new customers from Twitter.

Facebook traffic overtakes Google for first time (Hitwise)

Posted on 29 March 2010 | 11:37 pm

According to the latest data from Hitwise, Facebook's traffic grew 185% year-on-year (whilst Google only saw growth of 9%).

Twitter seeing exponential growth outside the US

Posted on 29 March 2010 | 9:03 am

Just in case you were wondering whether social networks like Twitter are an American storm in a teacup.

Social Media Affecting BtoB Buying Behavior

Posted on 27 March 2010 | 11:57 am

A new study from Connected Marketer and DemandGen 'Inside the Mind of the New BtoB Buyer' reveals some very interesting shifts in the behavior of BtoB buyers,such as 37% of the sample posted questions on social networking sites looking for suggestions/feedback.

Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.

Posted on 26 March 2010 | 5:21 pm

Even though there is a slight increase in spending on print advertising, this will be eclipsed by the digital spend. Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters.

Social Fans More Likely to Buy - eMarketer

Posted on 26 March 2010 | 5:17 pm

Facebook and Twitter users say they are more likely to buy from brands with whom they are fans or followers. Most become fans to receive discounts and promotions.

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