The figures speak for themselves. Gone are the days when we think this social media stuff is just for spotty college kids.
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Women 55+ Facebook’s Fastest-Growing Demographic (Danny Sanchez on Online Journalism)Some amazing numbers in this Facebook presentationIncluding that magic 500m registered users figure. Nice compilation here. Corporate Social Media Policies: The Good, the Mediocre, and the Ugly (Fast Company)The social media policies from a number of organizations compared. Addictomatic - social media aggregatorA new discovery for me in the social media aggregation space. Check out the latest buzz from Twitter, Digg, Google Blog Search, YouTube and more... ComScore: YouTube Remains Dominant Video Site183m US households watched online videos on the Google site in May. Flickr Gets 85.6 million unique visitors a monthOther stats: Mobile Social Networking Usage Soars (Mashable)According to ComScore figures, 30% of smart phone users accessed social networking sites. Unsurprisingly, Twitter and Facebook lead the pack. YouTube, Facebook, blogger and Wordpress all make the top twenty five most popular websitesBear in mind these numbers are looking at visits, not pageviews, which puts Facebook clearly out in the lead Facebook Obliterates Rivals in Google List of Top Sites (PCMag.com)figures from google's doubleclick ad network show facebook head and shoulders above all other publishers Do women follow brands through social media? (@eMarketer)According to eMarketer, 50% of US female internet users follow brands' social media presences. I Tweet Therefore I Am (Brian Solis)a collection of graphs showing the current state of Twitter. Much of this is comparison of Facebook versus Twitter. Over 50% of B2B marketers not using blogs/Twitter (eMarketer)If these stats are to be believed, LinkedIn is a much more popular network for B2B marketers. Question: could other parts of the organization be running Twitter/blogs? Working with a social CRM system - first review | SocialBusinessOne"The key of a Social CRM is the fine bond between non pushy social relationship building and business objectives." Learn how Alex Shultze uses social CRM to transform the sales process. Five Steps for Consumer Brands to Earn Social Currency (Fast Company)Great insight into the fact that follower numbers can be misleading. Starbucks has far more followers than Dunkin Donuts but DD fans are 35% more likely to recommend the brand. Twitter Usage In America: 2010According to Edison Research, awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook's awareness is 88%). Usage is still eclipsed by Facebook. Online Video Goes Mainstream - 25-34 yr olds biggest segment according to @eMarketerTrend data from eMarketer shows that the proportion of the internet population who watch videos has risen sharply since 2008, with interesting predictions into 2014. Mobile shows 39% growth in 2009 (eMarketer)Whilst over the same period all other media show a decline. Twitter Has 105 Million Registered UsersLatest data from Chirp developer conf reveals stats from the microblogging giant. Also of interest: 75% of users access service through a client rather than via the website. in-depth study on commenting on YouTube/MetaFilter (via @chrismessina)A look at comment length and quality on YouTube and MetaFilter. Companies That Blog Get More Traffic (The Company Warehouse Blog)Hubspot study shows small businesses that blog get 55% more traffic. TopRank Blogging & SEO Survey - Impact of Blogs on Search Engine OptimizationUnsurprisingly, 90% of respondents in Lee Odden's survey felt that blogs are important as part of an SEO strategy. Finalists – Top 10 Social Media Blogs 2010 (Social Media Examiner)An insisght into some of the finest blogs covering social media. Interesting that Read Write Web didn't make the cut. Twitter’s Growth Still Accelerating (Jeffbullas's Blog)According to Pingdom, January 2010 had 16 times as many tweets as January 2009. Figures on activity - unfortunately not on growth in user base. Facebook and Google Dominate Online Identity War (Mashable)When it comes to choosing a login authentication service, Google leads the pack with almost 40% of users selecting their Google account. Real Examples of Social Media ROIExamples from around the web, such as Wine TV Library numbers that show they gained 1,800 new customers from Twitter. Facebook traffic overtakes Google for first time (Hitwise)According to the latest data from Hitwise, Facebook's traffic grew 185% year-on-year (whilst Google only saw growth of 9%). Twitter seeing exponential growth outside the USJust in case you were wondering whether social networks like Twitter are an American storm in a teacup. Social Media Affecting BtoB Buying BehaviorA new study from Connected Marketer and DemandGen 'Inside the Mind of the New BtoB Buyer' reveals some very interesting shifts in the behavior of BtoB buyers,such as 37% of the sample posted questions on social networking sites looking for suggestions/feedback. Marketers’ Digital Spending to Overtake Print for First Time Ever, According to Outsell, Inc.Even though there is a slight increase in spending on print advertising, this will be eclipsed by the digital spend. Methods generating the highest B2B ROI are topped by advertisers’ own websites, followed by conferences, exhibitions and trade shows; direct mail; search engine keywords; and e-marketing/e-newsletters. Social Fans More Likely to Buy - eMarketerFacebook and Twitter users say they are more likely to buy from brands with whom they are fans or followers. Most become fans to receive discounts and promotions. |
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Latest findings on social media - whether it be Facebook, Twitter, blogs or other social networks. Statistics and social media research from across the web. You can access these clips directly on 



