Augie Ray explains why he defends Forrester's new social media guidelines which ask all Forrester analysts to restrict their blogging to Forrester's own blog network. Too draconian?
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Forrester blogging policy pulls analysts onto Forrester.comB2B Social Media Case Study from Business.comHow Business.com used a combination of blogs and Twitter to increase visibility and understand more of their audience's needs and habits. Can IBM Help You Write a Better Blog Post? - BusinessWeekBig Blue's answer to the problem of blog fatigue: crowd-source content! Choose a Niche for Your Blog (from @Problogger)Define your market and your chances for success increase many-fold. 20+ mind-blowing social media statistics revisited (Econsultancy)All kinds of Facebook, Twitter and blogging figures including such nuggets as 15% of bloggers spend 10 or more hours each week blogging and Facebook claims to have 175m users a day. Corp Blogging with Dell's Chief Blogger Lionel Menchaca! (@mackcollier)Three bottom line goals for a corp blog: Know your scope and objective, know the audience you want to connect with, and be ready for criticism because it IS coming! New report suggests corporate blogging may be at saturation point (grow)Apparently the adoption of blogging is flat-lining, whilst other tactics (read Twitter) continue to grow. As the article points out, blogging is still growing as a marketing tool for smaller organizations. Scroll Magazine | It’s time for content strategy by Melissa RachThis relates more to web content in general, but there's no reason why you can't take these pointers and apply them to blogging. The New York Times gets a cheap new local blog with the help of a few NYU students (via @Econsultancy)Newspaper uses students to generate content. 11 Characteristics of Highly Influential BloggersIf you read nothing else this year, check out this fantastic post covering all angles of the publication of a successful blog. How Bloggers Should Use Twitter - a Darren Rowse Interview (Social Media Examiner)Tying up blogs and Twitter from the Problogger guru. Sysomos | Inside YouTube VideosWhich bloggers embed what kind of YouTube videos? Ten Must Read Tips to Start a Small Business Blog (Online Marketing Blog)Given a conversation I had with someone at Verisign not too long ago, there's no reason why these corporate blogging tips couldn't apply to much bigger corps as well. Does Your Agency Fondle The Hammer? (Jeremiah Owyang) - scorecard for engaging an agencyIf you are looking to engage a social media agency, make sure their strategy is broad (not tools-based) and covers tactics that are measurable. The Top Five Objections to Corporate Blogging - and How to Overcome Them (Search Journal)Tips on how to get round issues of resource and dealing with complaints and criticism. Arm yourself! Helpful Tips For Corporate Blogging (Blogs Blog)Some great tips in here including beware of running fake blogs and dishing the dirt on company secrets. Why our analysts blog at forrester.comInteresting discussion from the guys at Forrester on why they blog, and why they blog on the Forrester site. Semiologic Theme, Reloaded For WordPressOne of the most flexible themes available for Wordpress. There's More to Life than Blogs (Nathan Hangen)Your blog strategy should go beyond just constructing blog posts. Look at the Mashable team: they've become a media empire reaching into online advertising and event sponsorship. Look at your blog from a business perspective. Good Recoveries from Bad Communications - John Baldoni - Harvard Business ReviewHow to turn bad PR into good PR. 23 Extremely Helpful Wordpress Help Sheets And Resources | Graphic and Web Design Blog -Resources And TutorialsIf you are a user of the popular blogging platform, this should help you understand more of the key functions, template tags and the underlying server model. Stop, collaborate and listen: knowledge management has a brand new adventure (Econsultancy)A laundry-list of tactics and tools you can use to engage with your audience out there. The mighty Chris Brogan on how to get your message out across social networksJust in case you aren't familiar with Home Bases, Outposts and Passports. Free PDF eBook: Corporate Blogging Guide by Blogsessive - BlogsessiveI haven't had a chance to go through this in detail, but the table of contents is definitely interesting. What I’ve Learned About Corporate Blogging (an SEO perspective)You may well be blogging for all kinds of reasons, but you may be one of the legion who somewhere in the back of your mind see search marketing as a great way to drive visibility. If this is the case, then Hobo offers some great insight into some of the posts that have worked for him. 50 Corporate Blog Topics: if you're stuck for a blog post or can't think what you could be blogging aboutAll kinds of angles here. If you have lost steam or haven't even got started with that corporate blog, then here's quite a list. Christopher Burgess: A Common-Sense Approach to Social MediaThe Huffington Post throw up a few dictums to help you not get slapped down in the world of social media. Is Posterous a bone fide corporate blogging platform? (Marketing Nirvana)Mario Sundar again: this time taking apart the Posterous system. He comes up with a great set of metrics by which to measure any blogging platform. Top ten corporate blogs (via LinkedIn's Mario Sundar)Mario does a great job here of pulling out the top blogs from Technorati's State of the blogosphere report and also explains a little about how these rankings are calculated. Quick tips on corporate blogging from the Worcester Business JournalQuick tips are great reminders and if you're looking for a mantra for 2010, consider this: build a virtuous circle of quality content. If you have employees blogging for the company, maintain some kind of editorial policy. |
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