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The latest news on the world of corporate blogging
 

corporate blogging newsKeep up to date on the latest happenings in corporate blogging, business blogging and micro-blogging (well, Twitter really). You can access these news stories directly on Del.icio.us or Twitter.

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Bloggers versus Copywriters: 8 Reasons why Bloggers do it Better « ProBlogger Blog Tips

Posted on 20 August 2010 | 1:42 am

Inflammatory stuff, but a ton of advice on how you can hone your blog writing skills.

Why Host a Blog on Your Corporate Website? | ClickZ

Posted on 18 August 2010 | 9:03 am

A good summary of the benefits of hosting a blog on your website.

EMarketer: Number of companies using marketing blogs to rise :: BtoB Magazine

Posted on 17 August 2010 | 2:10 pm

According to eMarketer research, the number of companies using blogs for marketing purposes is expected to rise to 43% by 2012.

Blogosphere Trends + Interview Tips (@ProBlogger)

Posted on 16 August 2010 | 1:00 am

Learn from the best: prep beforehand, ask your audience for questions and build links with experts in your area.

Essential Reading on Content for your Blog « ProBlogger Blog Tips

Posted on 9 August 2010 | 2:02 am

Great resource on blog content and blogging in general

Guess what? Bloggers – You and Me – Are Publishers, and We Should Act Like It. (So Let’s Not Be Jerks when Someone Sends Us A Guest Post!) - ProBlogger Blog Tips

Posted on 9 August 2010 | 2:00 am

Rules, etiquette and tips for guest blogging

Make your posts stand out by digging into the stories du jour

Posted on 8 August 2010 | 11:13 am

Problogger explores whatmakes some blogs rise to the top of the pile.

The only metric that matters

Posted on 6 August 2010 | 9:55 am

Thoughtful, provocative piece on what metric makes the most sense to web publishers. This might not be what you expected.

Blogging for Business - a Hubspot Marketing Kit

Posted on 5 August 2010 | 12:20 pm

A collection of resources useful for anyone in the process of setting a corporate blog or refining an existing strategy.

5 Ways to Build Your Blog’s Voice (via @ProBlogger)

Posted on 4 August 2010 | 8:27 am

Writing in a consistent voice can make your blog stand out from the rest. Once you establish a voice, make sure your posts continue to follow it.

Busy Times for Content Strategy - a resource round-up by @Razorfish - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behavior

Posted on 3 August 2010 | 11:29 am

Wondering if/why you might need a content strategist? A collection of some great resources here.

Web Editor vs Content Strategist? @Razorfish explores the blurry line

Posted on 3 August 2010 | 11:23 am

Can you really separate the role of content strategist from web editor?

Speed up the time to get into Google index using Feedburner

Posted on 2 August 2010 | 6:04 pm

According to Small Business Marketing, you can speed up the time it takes to get new blog posts into the Google SERPs by logging your feeds with Feedburner.

Need to convert code into a format an HTML editor can accept? Try Postable

Posted on 2 August 2010 | 1:05 am

A great service for converting code blocks into a format you can readily post into an HTML editor or comment box.

Blog Content Strategy 101 « ProBlogger Blog Tips

Posted on 1 August 2010 | 10:56 am

Developing a content strategy is the cornerstone of a successful blog. Work out your objectives, conduct an audit and devise a plan.

Have You Lost the Human Element in Your Blog? (Lorelle on WordPress)

Posted on 27 July 2010 | 10:30 pm

We hear a lot about remembering that little thing called Voice in our posts. Few people sum it up so well as Lorelle. Must be all those years toiling away explaining how to get the_post_title to show up outside The Loop.

What Was Your Biggest Traffic Day? « ProBlogger Blog Tips

Posted on 27 July 2010 | 9:45 am

Indicators that can help you drive more traffic to your site.

Make Your Readers Love You: 5 Lessons from Pixar (via @copyblogger)

Posted on 27 July 2010 | 9:42 am

Think about storytelling and making an emotional connection

BuzzLogic blog ad platform says new unit drives engagement

Posted on 27 July 2010 | 9:15 am

Platform measures most informational and conversational blogs. The article also notes that blog readership is still on the rise.

The Changing Tide of Corporate Blogging (Technorati)

Posted on 26 July 2010 | 2:06 am

We no longer have to justify the existence of blogs to the boardroom: what's needed now is some good old fashioned transparency and a step off the marketing pedal.

Match Your Blog's Metrics to Its Goals (MarketingProfs Daily Fix Blog)

Posted on 26 July 2010 | 2:03 am

Think about what you want to achieve with your blog and then set about how you want to measure it. What you measure will affect what you optimize. This in turn will affect the outcome, so think this through! What actions do you want your visitors to take?

Blogosphere Trends + Being Opinionated (ProBlogger Blog Tips)

Posted on 24 July 2010 | 8:58 am

Wonderful article on the importance of 'spicy' opinions if you want your story to stand out from the crowds.

Google uses corporate blog to explain Metaweb acquisition

Posted on 16 July 2010 | 4:55 pm

See how the big G is using their corporate blog to give more insight into their acquisitions: where the value lies and what it means for (potential) customers.

ConvoTrack - Monitor the conversation around a blog post

Posted on 9 July 2010 | 4:58 pm

This great tool allows you to add a sidebar to your blog that will show all conversations around posts that could be happening offsite (OK, on Twitter). a nifty little tool if you've ever been concerned that people are talking about your blog posts from multiple locations.

10 Things We Learned About Social Media From eBay's Chief Blogger

Posted on 1 July 2010 | 12:20 am

Top tips from Richard Brewer-Hay - a long-time blogger at eBay.

Oil Company ExxonMobil Launches A Corporate Blog (@johncass)

Posted on 28 June 2010 | 12:59 am

Talk about jumping right into the lion's den. Read ExxonMobil's attempts to diffuse the controversy around offshore drilling through the launch of a new blog.

It’s just ridiculous to argue about ghost-blogging (Ragan)

Posted on 28 June 2010 | 12:50 am

An argument in favor of the thorny subject of ghost writing blog posts.

Business Blogging and Online Pr (MastiCafe.In)

Posted on 28 June 2010 | 12:48 am

How to make the most out of your blog content, including optimizing for SEO and listing your blog on directories.

Four Steps to Finding Your Ideal Writing Voice (Copyblogger)

Posted on 17 June 2010 | 9:48 am

Sound advice from a writing teacher including shed convention if it doesn't help you get your point across.

Tips on when to blog (The Anti-Social Media)

Posted on 3 June 2010 | 2:27 pm

Have that blogging devil on your back or are lacking inspiration?

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