Inflammatory stuff, but a ton of advice on how you can hone your blog writing skills.
![]() |
![]() |
![]() |
|
|
|||
|
Bloggers versus Copywriters: 8 Reasons why Bloggers do it Better « ProBlogger Blog TipsWhy Host a Blog on Your Corporate Website? | ClickZA good summary of the benefits of hosting a blog on your website. EMarketer: Number of companies using marketing blogs to rise :: BtoB MagazineAccording to eMarketer research, the number of companies using blogs for marketing purposes is expected to rise to 43% by 2012. Blogosphere Trends + Interview Tips (@ProBlogger)Learn from the best: prep beforehand, ask your audience for questions and build links with experts in your area. Essential Reading on Content for your Blog « ProBlogger Blog TipsGreat resource on blog content and blogging in general Guess what? Bloggers – You and Me – Are Publishers, and We Should Act Like It. (So Let’s Not Be Jerks when Someone Sends Us A Guest Post!) - ProBlogger Blog TipsRules, etiquette and tips for guest blogging Make your posts stand out by digging into the stories du jourProblogger explores whatmakes some blogs rise to the top of the pile. The only metric that mattersThoughtful, provocative piece on what metric makes the most sense to web publishers. This might not be what you expected. Blogging for Business - a Hubspot Marketing KitA collection of resources useful for anyone in the process of setting a corporate blog or refining an existing strategy. 5 Ways to Build Your Blog’s Voice (via @ProBlogger)Writing in a consistent voice can make your blog stand out from the rest. Once you establish a voice, make sure your posts continue to follow it. Busy Times for Content Strategy - a resource round-up by @Razorfish - Scatter/Gather: a Razorfish blog about content strategy, pop culture and human behaviorWondering if/why you might need a content strategist? A collection of some great resources here. Web Editor vs Content Strategist? @Razorfish explores the blurry lineCan you really separate the role of content strategist from web editor? Speed up the time to get into Google index using FeedburnerAccording to Small Business Marketing, you can speed up the time it takes to get new blog posts into the Google SERPs by logging your feeds with Feedburner. Need to convert code into a format an HTML editor can accept? Try PostableA great service for converting code blocks into a format you can readily post into an HTML editor or comment box. Blog Content Strategy 101 « ProBlogger Blog TipsDeveloping a content strategy is the cornerstone of a successful blog. Work out your objectives, conduct an audit and devise a plan. Have You Lost the Human Element in Your Blog? (Lorelle on WordPress)We hear a lot about remembering that little thing called Voice in our posts. Few people sum it up so well as Lorelle. Must be all those years toiling away explaining how to get the_post_title to show up outside The Loop. What Was Your Biggest Traffic Day? « ProBlogger Blog TipsIndicators that can help you drive more traffic to your site. Make Your Readers Love You: 5 Lessons from Pixar (via @copyblogger)Think about storytelling and making an emotional connection BuzzLogic blog ad platform says new unit drives engagementPlatform measures most informational and conversational blogs. The article also notes that blog readership is still on the rise. The Changing Tide of Corporate Blogging (Technorati)We no longer have to justify the existence of blogs to the boardroom: what's needed now is some good old fashioned transparency and a step off the marketing pedal. Match Your Blog's Metrics to Its Goals (MarketingProfs Daily Fix Blog)Think about what you want to achieve with your blog and then set about how you want to measure it. What you measure will affect what you optimize. This in turn will affect the outcome, so think this through! What actions do you want your visitors to take? Blogosphere Trends + Being Opinionated (ProBlogger Blog Tips)Wonderful article on the importance of 'spicy' opinions if you want your story to stand out from the crowds. Google uses corporate blog to explain Metaweb acquisitionSee how the big G is using their corporate blog to give more insight into their acquisitions: where the value lies and what it means for (potential) customers. ConvoTrack - Monitor the conversation around a blog postThis great tool allows you to add a sidebar to your blog that will show all conversations around posts that could be happening offsite (OK, on Twitter). a nifty little tool if you've ever been concerned that people are talking about your blog posts from multiple locations. 10 Things We Learned About Social Media From eBay's Chief BloggerTop tips from Richard Brewer-Hay - a long-time blogger at eBay. Oil Company ExxonMobil Launches A Corporate Blog (@johncass)Talk about jumping right into the lion's den. Read ExxonMobil's attempts to diffuse the controversy around offshore drilling through the launch of a new blog. It’s just ridiculous to argue about ghost-blogging (Ragan)An argument in favor of the thorny subject of ghost writing blog posts. Business Blogging and Online Pr (MastiCafe.In)How to make the most out of your blog content, including optimizing for SEO and listing your blog on directories. Four Steps to Finding Your Ideal Writing Voice (Copyblogger)Sound advice from a writing teacher including shed convention if it doesn't help you get your point across. Tips on when to blog (The Anti-Social Media)Have that blogging devil on your back or are lacking inspiration? |
|||
![]() |
![]() |
||
![]() |
![]() |
![]() |
|
|
Powered by WordPress |
|||
![]() |
![]() |
||

















Keep up to date on the latest happenings in corporate blogging, business blogging and micro-blogging (well, Twitter really). You can access these news stories directly on 



