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The latest news on the world of corporate blogging
 

corporate blogging newsKeep up to date on the latest happenings in corporate blogging, business blogging and micro-blogging (well, Twitter really). You can access these news stories directly on Del.icio.us or Twitter.

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Forrester blogging policy pulls analysts onto Forrester.com

Posted on 16 March 2010 | 12:29 am

Augie Ray explains why he defends Forrester's new social media guidelines which ask all Forrester analysts to restrict their blogging to Forrester's own blog network. Too draconian?

B2B Social Media Case Study from Business.com

Posted on 15 March 2010 | 9:19 pm

How Business.com used a combination of blogs and Twitter to increase visibility and understand more of their audience's needs and habits.

Can IBM Help You Write a Better Blog Post? - BusinessWeek

Posted on 10 March 2010 | 11:30 am

Big Blue's answer to the problem of blog fatigue: crowd-source content!

Choose a Niche for Your Blog (from @Problogger)

Posted on 10 March 2010 | 9:21 am

Define your market and your chances for success increase many-fold.

20+ mind-blowing social media statistics revisited (Econsultancy)

Posted on 7 March 2010 | 12:16 pm

All kinds of Facebook, Twitter and blogging figures including such nuggets as 15% of bloggers spend 10 or more hours each week blogging and Facebook claims to have 175m users a day.

Corp Blogging with Dell's Chief Blogger Lionel Menchaca! (@mackcollier)

Posted on 3 March 2010 | 4:39 pm

Three bottom line goals for a corp blog: Know your scope and objective, know the audience you want to connect with, and be ready for criticism because it IS coming!

New report suggests corporate blogging may be at saturation point (grow)

Posted on 3 March 2010 | 4:17 pm

Apparently the adoption of blogging is flat-lining, whilst other tactics (read Twitter) continue to grow. As the article points out, blogging is still growing as a marketing tool for smaller organizations.

Scroll Magazine | It’s time for content strategy by Melissa Rach

Posted on 3 March 2010 | 3:36 pm

This relates more to web content in general, but there's no reason why you can't take these pointers and apply them to blogging.

The New York Times gets a cheap new local blog with the help of a few NYU students (via @Econsultancy)

Posted on 23 February 2010 | 3:53 pm

Newspaper uses students to generate content.

11 Characteristics of Highly Influential Bloggers

Posted on 23 February 2010 | 1:03 pm

If you read nothing else this year, check out this fantastic post covering all angles of the publication of a successful blog.

How Bloggers Should Use Twitter - a Darren Rowse Interview (Social Media Examiner)

Posted on 19 February 2010 | 1:25 pm

Tying up blogs and Twitter from the Problogger guru.

Sysomos | Inside YouTube Videos

Posted on 18 February 2010 | 12:28 pm

Which bloggers embed what kind of YouTube videos?

Ten Must Read Tips to Start a Small Business Blog (Online Marketing Blog)

Posted on 15 February 2010 | 4:42 pm

Given a conversation I had with someone at Verisign not too long ago, there's no reason why these corporate blogging tips couldn't apply to much bigger corps as well.

Does Your Agency Fondle The Hammer? (Jeremiah Owyang) - scorecard for engaging an agency

Posted on 15 February 2010 | 10:52 am

If you are looking to engage a social media agency, make sure their strategy is broad (not tools-based) and covers tactics that are measurable.

The Top Five Objections to Corporate Blogging - and How to Overcome Them (Search Journal)

Posted on 8 February 2010 | 7:40 pm

Tips on how to get round issues of resource and dealing with complaints and criticism. Arm yourself!

Helpful Tips For Corporate Blogging (Blogs Blog)

Posted on 8 February 2010 | 7:35 pm

Some great tips in here including beware of running fake blogs and dishing the dirt on company secrets.

Why our analysts blog at forrester.com

Posted on 8 February 2010 | 1:24 am

Interesting discussion from the guys at Forrester on why they blog, and why they blog on the Forrester site.

Semiologic Theme, Reloaded For WordPress

Posted on 19 January 2010 | 11:19 pm

One of the most flexible themes available for Wordpress.

There's More to Life than Blogs (Nathan Hangen)

Posted on 12 January 2010 | 1:03 pm

Your blog strategy should go beyond just constructing blog posts. Look at the Mashable team: they've become a media empire reaching into online advertising and event sponsorship. Look at your blog from a business perspective.

Good Recoveries from Bad Communications - John Baldoni - Harvard Business Review

Posted on 11 January 2010 | 8:53 pm

How to turn bad PR into good PR.

23 Extremely Helpful Wordpress Help Sheets And Resources | Graphic and Web Design Blog -Resources And Tutorials

Posted on 11 January 2010 | 11:16 am

If you are a user of the popular blogging platform, this should help you understand more of the key functions, template tags and the underlying server model.

Stop, collaborate and listen: knowledge management has a brand new adventure (Econsultancy)

Posted on 27 December 2009 | 7:16 pm

A laundry-list of tactics and tools you can use to engage with your audience out there.

The mighty Chris Brogan on how to get your message out across social networks

Posted on 27 December 2009 | 7:06 pm

Just in case you aren't familiar with Home Bases, Outposts and Passports.

Free PDF eBook: Corporate Blogging Guide by Blogsessive - Blogsessive

Posted on 27 December 2009 | 7:00 pm

I haven't had a chance to go through this in detail, but the table of contents is definitely interesting.

What I’ve Learned About Corporate Blogging (an SEO perspective)

Posted on 27 December 2009 | 6:57 pm

You may well be blogging for all kinds of reasons, but you may be one of the legion who somewhere in the back of your mind see search marketing as a great way to drive visibility. If this is the case, then Hobo offers some great insight into some of the posts that have worked for him.

50 Corporate Blog Topics: if you're stuck for a blog post or can't think what you could be blogging about

Posted on 27 December 2009 | 6:53 pm

All kinds of angles here. If you have lost steam or haven't even got started with that corporate blog, then here's quite a list.

Christopher Burgess: A Common-Sense Approach to Social Media

Posted on 27 December 2009 | 6:51 pm

The Huffington Post throw up a few dictums to help you not get slapped down in the world of social media.

Is Posterous a bone fide corporate blogging platform? (Marketing Nirvana)

Posted on 27 December 2009 | 6:47 pm

Mario Sundar again: this time taking apart the Posterous system. He comes up with a great set of metrics by which to measure any blogging platform.

Top ten corporate blogs (via LinkedIn's Mario Sundar)

Posted on 27 December 2009 | 6:44 pm

Mario does a great job here of pulling out the top blogs from Technorati's State of the blogosphere report and also explains a little about how these rankings are calculated.

Quick tips on corporate blogging from the Worcester Business Journal

Posted on 27 December 2009 | 6:30 pm

Quick tips are great reminders and if you're looking for a mantra for 2010, consider this: build a virtuous circle of quality content. If you have employees blogging for the company, maintain some kind of editorial policy.

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