Category Archives: Twitter

An academic book list | Corporate blogging news digest

Cornelius Puschman is undertaking some interesting research into corporate blogging and computer-mediated communication. He’s published his formidable bibliography. Great if you’re looking for academic literature around corporate communications… now where’s that extra time I put aside for reading?
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News highlights

Why Should I Create a Business Blog? | Chief Ingredient, Inc.
A nice concise round-up of the key features and benefits of corporate blogging. Kind of techie but does offer benefits like ‘easy social networking’.

Would You Trust This Blog? – CopyWrite
CopyWrite goes to town on the issue of blogs and corporate trust.

Fibre optic cable to pave way for corporate blogging – Business Daily Africa
“Borrowing from the West, far-sighted private sector CEOs and government leaders are gradually turning to corporate blogs to connect with their constituencies, further strengthening an emerging culture of openness.” the corporate blogging revolution is making strides into the developing world.

Company Blogs: Most Valued Social Media Tool | WebProNews
When considering different social media tools, blogging generates most leads. 31% of respondents (by far the highest percentage) said they find corporate blogs critical to their business.

Setting Strategy, Goals and Targets for your Corporate Blog
Goals for your blog: mission, vision and objectives. Do we sometimes forget about these? ” Blog Archive ” Social Media “Experts” are the Cancer of Twitter (and Must Be Stopped)
A contrary opinion on those providing info and building networks on Twitter. The service is so open it really can be used for anything. I’m sure this debate is going to keep on running.

TwtQpon Helps Retailers Push Coupons Across Twitter
This service helped Dell make a $1 million over the holiday season. I’m sure we’ll see more in this line of innovation: companies using Twitter to communicate direct marketing messages. Obviously measurement of the results of this approach is also key.

Twitturly – cagedether’s Twitter Linking History
See which sites you’ve linked to and how viral these are ie. total tweets for each link.

181 Free Twitter Buttons, Badges, Widget and Counters to Help You Find Followers
If you link a corporate blog to Twitter, why not let your users know? This is a great collection of some of the best buttons and badges out there. This is my fave.

Twitter improves service and base; next steps, revenue
SFGate in San Francisco covers the rise of Twitter as a serious communications tool and the moves over the next few months to turn it into a profitable enterprise.

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Earning back trust | Corporate blogging news digest

This week, there continues a flurry of posts offering advice in the wake of Forrester’s report on the lack of trust in corporate blogging. The rub here is how to maintain transparency and fair-mindedness on a blog that on one level is a corporate communications tool.

Meanwhile, a web communications researcher within Daimler, the German car maker, has been looking at whether blogs follow the Gartner Hype Cycle. Early indications suggest a correlation. Is this what you see on your corporate blogs?

News highlights

IBM Social Computing Guidelines
IBM takes Web 2.0 transparency seriously: they even publish the social media guidelines all employees of IBM are asked to adhere to. A great template if you manage social media or corporate blogs

Magpie – advertising on Twitter feeds. Is this a good thing?
Would you let ads be ‘occasionally’ inserted into your feed? Seems to me like this conflicts with Twitter etiquette, but monetization models around Twitter are only going to increase.

Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger
Social media experts are springing up everywhere, but how can you weed out the fakes? Here are some pointers, although I’m not convinced on all of these, especially the points around blogging. Eg. personal blog posting frequency.

Corporate Blogging is not the same as Blogging
Short post that raises one important question: ‘Do you blog to inform or to express [yourself]’? My question: can you do both?

Is a CEO blog is right for your company?
Business Blog Advice discusses the thorny subject of whether or not it makes sense to let your CEO pen a blog.

Blogging obstacles: views from a seasoned IBM blogger
If you feel the blogging devil on your back, or suffer from blog writer’s block, Aaron Kim has a few words of advice for you. Don’t treat a blog post like a magazine article, but rather like reading and writing emails. Dip in and dip out, but just keep on posting.

Blogging strategy – pick experts and use social media for distribution
Pivotal Branding offer a few words of advice on maintaining a corporate blog. “If you have a blog and its not generating the interest you are expecting, try tweaking your approach. If you can make your content more personal and accountable, you could turn that extra web page into a community of loyal customers.”

Corporate blogging follows Gartner Hype Cycle: Daimler research
According to a PhD student researcher, the Daimler blogs follow the Gartner Hype Cycle when measured against Technorati authority. It would be good to see some more research around this before jumping to any conclusions.

Top Five Rules for Creating a Successful Video Blog for Business: MarketingProfs
As more and more companies are producing multimedia, a blog can be a great outlet for some of this content, particularly video. Brent Altomare of video production firm Groovy Like a Movie offers his top tips for producing content. Remember to be yourself!

How Obama Will Use Web Technology
There’s a lot we can learn in the corporate world from the use of social media in Obama’s presidential campaign. This looks set to continue into the presidency, including the ‘fireside’ chats on YouTube.

Writing tips from writing coach Joanna Young
Looking to perfect your P’s and Q’s? Keep up with Joanna Young’s tips on bold writing. (I’m sure she’d have a thing or two to say about my mushy prose).

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Beware what you say online | Corporate blogging news digest

A cautionary tale stuck out this week – one that warned against posting negative comments on social networks that even tangentially relate to your job.  James Andrews, a VP at a PR agency visited a client in Memphis and posted a derogatory Tweet about the town. The client found out and all hell broke lose.

As new technologies continue to redefine the role of corporate communications, PR specialists may find themselves becoming important educators for others around the organization. Whether it be conversing on corporate blogs, Twitter, LinkedIn, Facebook or any one of the growing legion of social networks, employees can have a significant effect on the value of the brand they represent and need to understand how to ensure their communication is beneficial.

Twitter is growing in prominence this year, and we’re seeing more and more advice on how to make the most of this medium.

News highlights

To what degree has traditional media embraced blogging?
Looking primarily at sports journalism, Benkoo offers a potted history of blogging and the wary eye traditional media has cast on this new upstart medium. Seems odd looking back on this now given the great many journalist blogs that exist out there.

Corporate blogs: can you spot the difference between personal posts and corporate posts
As more and more companies start using their blogs for official communications, it can be difficult to spot which posts are the official company line, and which are personal opinions of employees. At some point large corporate blog networks may be forced to take the same segmented approach used in the newspaper business: separating opinion from ‘hard news’. The difference here may be that the opinion takes the prime spot.

Top Delicious articles on blogging and online writing
He Blogs, She Blogs compiles a list of their top bookmarks, including tips on gaining RSS subscriptions and this excellent lighthearted look at writing for Twitter.

Beware of the false sense of obscurity: posting on social media sites
Scout Blogging picks up on a negative client-related tweet from a PR agency VP and offers caution about posting negative comments on social networks: you never know who is listening.

The 3 Stages of Twitter Acceptance
A short post, but in my humble experience this is right on. At first you really can’t see the point, but once you go full circle and get sucked in, that’s it.

IBM on Twitter: build relationships and share knowledge in and outside the enterprise
Interesting take on a Twitter corporate strategy:
“While the company never embarked on an official Twitter strategy, the result is consistent with IBM’s long term strategy for social media: to take a smaller centralized corporate presence in lieu of enabling all employees to engage on their own as part of their jobs in the platforms of their choice.”

Pushing out blog posts across social media – the Duct Tape Marketing approach
If you run a corporate blog, there are some great examples here of how you can automatically distribute your content across different networks (Twitter, Facebook, Delicious, Stumble). I should point out that to compile this weekly digest, I use the Delicious bookmarking tool. The Delicious feed is picked up by Friendfeed, which drops all the content into Twitter. It sounds more complicated than it is, and now it is set up, it’s a real time-saver.

See the effect of your corporate blogging/social media efforts
Spy aggregates content from a number of social media sources into one ever-growing stream. But beware, if you pick the right topic, the constantly updating stream can be riveting.

Need to redesign your blog? Check out these tips from ProBlogger
Using the digital Photography School site as an example, ProBlogger go through the stages involved in redesigning the site, including 7-10 days of WordPress development (which seems a little on the high side).

Corporate blogging and the Gartner Hype Cycle
Webworx Factory cites that according to the Gartner Hype Cycle, corporate blogging was in the trough of disillusionment during 2008. Slope of enlightenment is the next step. Will we see this in 2009?

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Who do you trust? | Corporate blogging news digest

Welcome to the first installment in the series of weekly email digests covering the latest happenings in the world of corporate blogging. Feel free to subscribe via RSS or use the email signup in the sidebar. If you want more regular updates, then follow me on Twitter or

The biggest story right now has to be the issue of trust in corporate blogs. Forrester research by Josh Bernoff suggests that corporate blogging is the least trusted form of corporate communications – even falling below direct mail. There has, however, been research by eMarketer that claims corporate blogs do create more trust amongst customers. I’m sure this debate will continue to play out throughout the year.

News highlights

Corporate blogs, trustworthy or not? Conversational Media Marketing stirs the pot
This post pulls together latest research looking into trust issues around corporate blogging. The only lesson could be that you send out five market researchers and they all come back with strong evidence pointing in different directions.

Live Blogging from the Activity Streams Meetup
John McCrea’s highlights of a meeting on producing activity stream standards between the Web 2.0 big-hitters. Facebook, Yahoo, Google and Plaxo were at the Six Apart-organised discussion. Maybe now we’ll finally be able to update our streams simultaneously. Although where were Twitter in this discussion? Surely there is massive crossover between microblogging and activity feeds.

Problems generating comments on your blogs?
A few pointers on how to make your blog a conversation rather than a monologue.

In-depth article on how to successfully carry out customer relationship blogging
Business Standard goes into detail on how you can use a blog to reach out to customers. Particularly interesting points on how you need to communicate with networks of customers, rather than individuals.

Why some corporate blogs don’t work: companies are boring!
ZD Net’s Rick Burnes poo-poos the fact that the oft-held view that corporate blogs can serve a useful purpose by exposing the inner workings of a company. Do you care what’s going on inside the companies whose products you use?

Jon Burg’s ten rules for effective corporate blogging
Interesting take on top blogging tips. ‘Your blog is your dinner table, not your podium’ and ‘check your ego at the door’ are my personal faves.

Best blogging posts according to He Blogs, She Blogs
A roundup of articles on why you should blog, designing your blog and how to plan and launch a blog.

Best Twitter Posts of 2008 according to He Blogs, She Blogs (including a discussion of the relative merits of Twittering vs blogging)
If you’re new to the microblogging revolution that is Twitter, find some great posts on how to get the most out of the microblogging network.

Corporate blogging: slowly crawling out of the sand box
Gearheads think that this year will see corporate blogs grow up and become more effective (read professional).

Corporate blogging predictions for 2009 and beyond: hire a journalist!
Bloggers for Hire predicts that more and more organizations will require journalists as marketing moves in the direction of content. I’m assuming they anticipate the content will be more news/information rather than product information. I’m sure the contrversy around this issue will continue well into ’09.

The Air Force’s Rules of Engagement for Blogging: remarkably detailed process and diagram
It’s not known for being one of the most cutting edge organizations, but the US Airforce has put together a pretty robust set of corporate blogging guidelines. What next? Twitter guidelines from the CIA?

Corporate Twitter applications

Smoothspan (whoever that is) has a great post on using Twitter within your company.

Whether you love or hate Twitter, there ARE conversations happening out there. But how should you get involved? Pay attention to the limitations and benefits of the medium:

By only allowing 140 words, [Twitter] changes the nature of the conversation that takes place. Ask yourself what kinds of conversations are better served by only allowing 140 characters? As a quick, special purpose brainstorming tool, I suspect there are a number of “Twitter Games” one could come up with that would be ideal. How about the exercise of naming a product? That seems ideal for a Twitter exchange. Or how about working on an elevator pitch?

Other examples include using Twitter as a newsfeed (which I’d recommend) and telemetry – that is using Twitter as the underlying application: use 3rd party services or the robust API to post to and read from Twitter.

Read more from Smoothspan