In a recent interview with David Meerman Scott of Web Ink Now, Ben Edwards, VP Digital Strategy and Development here at IBM talked of the move from outbound to inbound marketing .

See an excerpt of the interview:

What exactly does this mean?…

As always, some thought-provoking research is coming out of the Altimeter group around the maturing (and increasingly frustrating) role of the social media strategist. At the crux of Jeremiah Owyang’s report is the notion that the growing challenges of the social media strategist role could push him/her into a reactive corner, just responding to the [...]

I’ve recently been turned on to the Rebooting the News podcast hosted by web/media luminaries Dave Winer and Jay Rosen. Their experience is manifest in the low key, dare I say low-fi, approach to podcasting. If you’re looking for scripted professionalism, you’ll have to look elsewhere. This is the rumpled jacket Columbo of broadcasting. What [...]

Did you know that @developerWorks is IBM’s biggest Twitter profile? With over 33,000 followers, this syndication channel has some serious clout:

I recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B [...]

As you’d expect from an savvy social media monitoring organization like Radian6, their homepage has all the social bookmarking icons that have become de riguer for any website in this space. However, they have something interesting going on over on the right hand side of the current homepage layout: Well, it’s not unusual for companies [...]

I better get the disclaimer out of the way first. I have no idea how I came across this. I checked into my personal computer around 11 yesterday morning to find this page staring me down on my browser: If you must, check out this brazen masterpiece for yourself. It could be I inadvertently clicked [...]

I currently use the Wibiya toolbar on Caged Ether to handle all my social bookmarking and to add other cool features such as the ability to instantly talk about my posts here through networks like Twitter. I noticed that they have recently added a social chat feature: I found this intriguing, although not necessarily life-changing. [...]