There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the [...]

BtoBonline, a great resource for BtoB marketers, recently ran an article on Twitter tools for teams. These are applications that go beyond Tweetdeck and Twhirl and in addition to allowing you to update multiple accounts, give you the power to deal with Tweets at the organizational level. One example could be to take a Tweet [...]

Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

In their latest report on the State of the Twitterverse, the Hubspot team note that most posts occur on a Thursday and Friday, with the most common time for posting being between the hours of 10-11pm. This would suggest that a significant amount of Twitter activity is generated outside of the workplace.
So, how do businesses [...]

It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog.
Wibiya is a service that allows you to add all this functionality to a toolbar at the [...]

The For Immediate Release (FIR) Podcast recently covered the release of Google Sidewiki, a browser plugin that allows you to add and share comments on any page on the web. The service comes bundled with the enhanced features of the Google Toolbar (available for Internet Explorer and Firefox, but notably not Google Chrome), allowing you [...]

Tweetdeck, one of the most popular Twitter desktop clients, has recently rolled out a new edition which now features a directory of Twitterers to follow. Topics include ‘Sports News’, ‘Environment’, ‘Technology’, ‘Business & Marketing’ amongst others.
The service is particularly useful for newer users of Twitter who are still trying to figure out the technology: the [...]

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing.
One of these presentations contained the following Twitter strategy:

(Credit for the information on this [...]