Here at developerWorks , we get a lot of traffic from Twitter (and StumbleUpon via the su.pr URL shortener). We’re talking to the tune of at least 200,000 clicks per month. To get that kind of traffic through other channels, such as paid search, we would shell…

You got those blogging blues? All that time and effort penning wonderfully erudite missives and no one can be arsed to show up and read the damn things? Just too many blogs crowding out your place in the sun on the mighty Google? Might be time to start looking…

Google has now officially rolled out the latest iteration of its social search which includes much tighter integration between social elements and what the big search giant is commonly known for uncovering: web pages. Google has been displaying results from…

So, looks like I managed to bookend social media week in San Francisco catching the PeopleBrowsr event on the first day, and today, one of the final sessions with headliner Shel Israel. I’m sure there’s no need for introduction, but just in case. An interesting takeaway for me was Shel’s statement that ‘social media is [...]

In a panel discussion today on social listening at the swanky new SF PeopleBrowsr office, the interest graph formed the basis of a lot of the discussion. I guess I’m out of touch with social media monitoring as this concept was new to me. First we had the social graph, of which I’m aware: a [...]

2011 is quite a year for IBM. It marks its one hundredth year as company; as a brand. What does this mean to me. Partly a reflection on what a brand means. Especially as I’m one of the newer entrants and wasn’t around when Big Blue was busy innovating punch card systems, typewriters, mainframes and [...]

The canonical view in corporate marketing is that you start high level at strategy and then work your way down onto tactics and execution. There are domains where this approach can rapidly desintigrate. Like social media. For years I preached the message so eloquently spelled out by Forrester’s Josh Bernoff in Groundswell: work out a [...]

Early birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US Eastern time. In a recent webinar hosted by Hubspot, Dan unleashed a torrent of findings from his surveys and research [...]