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corporate blogging news

corporate blogging news

corporate blogging news

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Social networks
 

Developing IBM’s largest Twitter profile: grassroots marketing the @developerWorks way

I recently had the opportunity to catch up with Frank Carlos, a grassroots marketing expert on the IBM developerWorks team. Among his many accomplishments has been the development of the @developerWorks Twitter profile which has amassed a princely 33,000 followers. In my mind, this makes Frank something close to the Ashton Kutcher of the B2B [...]

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WordPress as an intranet CMS – the Tech Liminal way

For some years the WordPress platform has been called a ‘lightweight content management system’. It’s functionality goes way beyond that of a standard blogging platform (driven by the large number of plugins and theme extensions), and with a bit of know-how you can mold it to fit your content management needs. That’s just what Anca [...]

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Twitter profiles: what brands can learn from celebs like Khloe Kardashian

I better get the disclaimer out of the way first. I have no idea how I came across this. I checked into my personal computer around 11 yesterday morning to find this page staring me down on my browser: If you must, check out this brazen masterpiece for yourself. It could be I inadvertently clicked [...]

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Social chat for your blog with Wibiya: friend or foe?

I currently use the Wibiya toolbar on Caged Ether to handle all my social bookmarking and to add other cool features such as the ability to instantly talk about my posts here through networks like Twitter. I noticed that they have recently added a social chat feature: I found this intriguing, although not necessarily life-changing. [...]

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Create an online newsroom with attractive social media content

News evolves. We’ve gone from print to radio, TV and wait for it… the internet. The humble press release has had to evolve too. As an in-depth piece in Econsultancy points out about the emergence of TV: Companies sprang up to service this need and PR people had to learn a new skill – video [...]

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Google’s use of its corporate blogs for handling announcements

Google recently acquired MetaWeb. Interest was piqued in the tech industry press. For instance Giga Om’s Liz Gannes tried to explain why the big G picked up this relatively unknown semantic web service: The Register also picked up the news, gleaning information from a YouTube video on MetaWeb’s site, amongst other sources: Where do they [...]

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What is a community manager?

Fellow IBMer Kevin Czap recently took the position of the community manager for the developerWorks Cloud Computing Central group. DeveloperWorks is IBM’s central external resource for developers and IT professionals and Kevin defined his role as follows: The Community Managers act as an advocate for the Community. They are the eyes and ears of their [...]

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Interview with social media cartoonist extraordinaire Rob Cottingham: exposing humanity in a rapidly-evolving world

I first came across Rob Cottingham late one Friday afternoon a couple of months ago whilst looking for something off-topic to kick-start the weekend and was fascinated to find an artist talking in detail about his art (in this case, creating a lightbox from his Mac to trace up a cartoon). Exploring further, I realized [...]

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