The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow - especially as more and more companies now take the plunge into using YouTube as a way of distributing video content (it’s something like the 5th most visited site on the planet).

So, how do you…

Possibly a bit premature given that the year is not even over yet, but MediaPost have pulled together a number of statistics on how many blogs are out there, how many people reads them, and how much money they make.

According to comScore, blogs had 77 million unique visitors in the US for August 2008 - as opposed to Facebook, which only had an audience of 41million. I didn’t expect these figures to be quite…

Deirdre Breakenridge from PR2.0 Strategies has some great tips for corporate bloggers who are concerned their blogs are not performing just because they don’t get any comments.

She gives a number of useful tips to get around this, particularly if you have an executive blog where visitors don’t feel confident posting. She makes the excellent point that best blogs are conversations and not monologues. Listen to your community and play an active role in it.…

Google today unveiled what it’s calling Google SearchWiki - a way for you, the user, to move its results up or down or add your own comments to results pages. Whilst these changes will by default only be seen by you, there is the option to open this up and see all comments anyone has made on a search page. Google is touting this feature as a way to give you more control over the…

How social should companies be? Is there a point at which you just don’t want big corporations siddling up to you on networks like Twitter?

Meghan @ Hodgepodge thinks so. In a lively post she poses the question to what degree and at what point can a company say it truly gets social media? She gives the example of using Twitter for technical support.

While more and more PR companies are offering blog monitoring, how can…

Robert Scoble, the celebrated ex-Microsoft blogger was recently interviewed by CIO Magazine.

For aggregating content, Scoble says he makes considerable use of Friendfeed.  He points out that although companies are beginning to embrace Twitter, there has been little involvement with FriendFeed.

Unless you are very large corporation (or have a very large brand), it can be difficult to build and maintain social networks and rely on your faithful customers to generate content for you. What…

Friendfeed, the aggregating social network now has an interesting feature: if you use Twitter, you can automatically post your Friendfeed activity as Tweets.

Friendfeed is ideal for pulling together all your updates on Flickr, Del.icio.us, Flickr or other online social networks. Twitter is rapidly becoming the de facto service for letting the world know what you are up to and has a network far exceeding that of Friendfeed (just check out Google Trends). Tying these two services…

Welcome to the second installment in the Slideschool Series: Twitter explained.

This presentation takes you through the basics of why Twitter is such an important communication tool and how you go about making the most of the service.

In a nutshell, these are the main features of Twitter:

• Stripped down blogging: no titles, categories and only 120 characters of text. Why? So it’s easy to produce and easy to read quickly,…