I better get the disclaimer out of the way first. I have no idea how I came across this. I checked into my personal computer around 11 yesterday morning to find this page staring me down on my browser: If you must, check out this brazen masterpiece for yourself. It could be I inadvertently clicked [...]

Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs into the center of Google’s communication strategy. Why the empasis on blogs? As [...]

News evolves. We’ve gone from print to radio, TV and wait for it… the internet. The humble press release has had to evolve too. As an in-depth piece in Econsultancy points out about the emergence of TV: Companies sprang up to service this need and PR people had to learn a new skill – video [...]

It appears there is a whole discipline around how journalists use links in posts: link journalism. This is a thorny subject as it involves passing authority onto a third party over who you may have no control. Ryan Thornburg offers a cheat sheet on curating links to his journalism students. Items covered include verifying the [...]