I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing. One of these presentations contained the following Twitter strategy: (Credit for the information [...]

If you work in a large or distributed enterprise and are tasked with finding the members of your organization who are bullish about the use of social media, you may have realized just how tricky this can be. In these days, where company communications are slipping further away from the centralized model and into the [...]

Working in social media around the Valley, it’s easy to fall into the trap of turning into a geek groupie. The digital glitterati are everywhere and, yes, because we live in a world of social media, they are omnipresent (regardless of what your social network of choice might be). You can spend hours on Tweetdeck [...]

With the speed of development in the social media space (especially that ever-growing corner that pertains to Twitter), it’s difficult to separate the wheat from the chaff. When this announcement first hit last week, my initial reaction was, to be frank, that this is just a bit of a gimmick. The news was thus: Bit.ly, [...]

Last week I paid a trip to my local hardware store in the Mission area of San Francisco. It’s crammed tight full of all the trinkets you need to aid you on the path to home improvement. Lo and behold, an amiable young Latino assistant guided me straight to the pump adapter I needed. Purchase [...]

In what seems like a lifetime ago (about 4 years past), I worked search marketing on the agency side. As an account manager, I spent many a meeting reassuring hyperactive marketing execs that great Google rankings (well, this also included Yahoo and Microsoft back then) were just around the proverbial corner. With search, the grunt [...]

According to Charlene Li, prominent social media analyst and founder of the Altimeter Group, the answer to this question is a resounding ‘yes’. The idea, that has been floating for some time, is that rather than us making a conscious effort to visit Facebook, Twitter or other social networks, these will be so interwoven into [...]

Looking over past blog posts, I’ve noticed that I do have a penchant for hyperbole. However, if you have a little over six minutes of your time to spare and want tips on running social media programs for a large brand, then don your headphones and listen to this short video from Richard recorded at [...]