Those SES guys in conjunction with Hubspot just hosted an excellent presentation by Karen Wikre, Google’s Senior Manager of Corporate Communications. Karen has been at Google for over 7 years and in that time has played a prominent part in bringing blogs into the center of Google’s communication strategy.

Why the empasis on blogs?
As Karen points [...]

I first came across Rob Cottingham late one Friday afternoon a couple of months ago whilst looking for something off-topic to kick-start the weekend and was fascinated to find an artist talking in detail about his art (in this case, creating a lightbox from his Mac to trace up a cartoon).
Exploring further, I realized Rob’s [...]

Paul Gillin penned an excellent article on the rise of social media in the B2B space for the latest edition of B-to-B Online. As the veteran tech journalist points out, marketers are now showing a higher comfort level with using social media, as evidenced by the ‘Twitter and Facebook emblems sprouting up on business Web [...]

There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the [...]

Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

In their latest report on the State of the Twitterverse, the Hubspot team note that most posts occur on a Thursday and Friday, with the most common time for posting being between the hours of 10-11pm. This would suggest that a significant amount of Twitter activity is generated outside of the workplace.
So, how do businesses [...]

Tweetdeck, one of the most popular Twitter desktop clients, has recently rolled out a new edition which now features a directory of Twitterers to follow. Topics include ‘Sports News’, ‘Environment’, ‘Technology’, ‘Business & Marketing’ amongst others.
The service is particularly useful for newer users of Twitter who are still trying to figure out the technology: the [...]

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing.
One of these presentations contained the following Twitter strategy:

(Credit for the information on this [...]