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Twitter: how close should companies get?

Filed under: Corporate Blogging News, Microblogging, Social networks, Web2.0 — Daryl Pereira on November 18, 2008

How social should companies be? Is there a point at which you just don’t want big corporations siddling up to you on networks like Twitter?

Meghan @ Hodgepodge thinks so. In a lively post she poses the question to what degree and at what point can a company say it truly gets social media? She gives the example of using Twitter for technical support.

While more and more PR companies are offering blog monitoring, how can…

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Scoble calls for companies to use Friendfeed

Filed under: Corporate Blogging News, Microblogging, Social networks, Web2.0 — Daryl Pereira on November 17, 2008

Robert Scoble, the celebrated ex-Microsoft blogger was recently interviewed by CIO Magazine.

For aggregating content, Scoble says he makes considerable use of Friendfeed.  He points out that although companies are beginning to embrace Twitter, there has been little involvement with FriendFeed.

Unless you are very large corporation (or have a very large brand), it can be difficult to build and maintain social networks and rely on your faithful customers to generate content for you. What…

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When social networks talk: Friendfeed now linking to Twitter

Filed under: Corporate Blogging News, Microblogging, Social networks, Web2.0 — Daryl Pereira on October 31, 2008

Friendfeed, the aggregating social network now has an interesting feature: if you use Twitter, you can automatically post your Friendfeed activity as Tweets.

Friendfeed is ideal for pulling together all your updates on Flickr, Del.icio.us, Flickr or other online social networks. Twitter is rapidly becoming the de facto service for letting the world know what you are up to and has a network far exceeding that of Friendfeed (just check out Google Trends). Tying these two services…

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Twitter explained

Welcome to the second installment in the Slideschool Series: Twitter explained.

This presentation takes you through the basics of why Twitter is such an important communication tool and how you go about making the most of the service.

In a nutshell, these are the main features of Twitter:

  • Stripped down blogging: no titles, categories and only 120 characters of text. Why? So it’s easy to produce and easy to read quickly,…
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Robert Scoble on the state of the corporate blogging

Filed under: Corporate Blogging News, Microblogging, Social networks, Web2.0 — Daryl Pereira on October 21, 2008

Corporate blogging stalwart and pioneer Robert Scoble recently caught up with Ed Cone of CIO Insight to answer a few questions about how far we’ve come and the degree to which companies have fully embraced this new communication form.

Scoble talks of the pervasiveness of email (despite the incumbent pain points) - a communication which is particularly ill-suited to collaboration and knowledge sharing.

Interestingly, he also highlights FriendFeed, a service on which he has been…

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Twitter as a marketing tool

Filed under: Corporate Blogging News, Microblogging, Web2.0 — Daryl Pereira on October 10, 2008

Silicon Alley Insider offers more insights into how to use micro-blogging to expand your current communications reach.

Bunch of links and case studies keep this post relevant.

Check it out

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Key points from Blog World Expo

Filed under: Corporate Blogging News, Microblogging, Web2.0 — Daryl Pereira on

IT Pro has a good round-up of what the word on the ground was at this year’s Blog World Expo. Remembering that communication is a two-way street was one of the messages. Remember to listen!

You also need to remember that you are the expert - the one working in your field day in day out. Spreading some of this worldly wisdom can go a long way.

It’s hard to find posts these days on…

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Using Twitter to increase productivity

Filed under: Corporate Blogging News, Microblogging, Web2.0 — Daryl Pereira on

Author Bob Baker has pulled together some interesting uses of Twitter - from a restaurant using it to send out daily specials to Mashable sending out their headlines over the service. He also offers some great links to other posts covering Twitter and productivity.

Read on

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