There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the [...]

Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

In their latest report on the State of the Twitterverse, the Hubspot team note that most posts occur on a Thursday and Friday, with the most common time for posting being between the hours of 10-11pm. This would suggest that a significant amount of Twitter activity is generated outside of the workplace.
So, how do businesses [...]

Tweetdeck, one of the most popular Twitter desktop clients, has recently rolled out a new edition which now features a directory of Twitterers to follow. Topics include ‘Sports News’, ‘Environment’, ‘Technology’, ‘Business & Marketing’ amongst others.
The service is particularly useful for newer users of Twitter who are still trying to figure out the technology: the [...]

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing.
One of these presentations contained the following Twitter strategy:

(Credit for the information on this [...]

If you work in a large or distributed enterprise and are tasked with finding the members of your organization who are bullish about the use of social media, you may have realized just how tricky this can be. In these days, where company communications are slipping further away from the centralized model and into the [...]

Working in social media around the Valley, it’s easy to fall into the trap of turning into a geek groupie. The digital glitterati are everywhere and, yes, because we live in a world of social media, they are omnipresent (regardless of what your social network of choice might be). You can spend hours on Tweetdeck [...]

With the speed of development in the social media space (especially that ever-growing corner that pertains to Twitter), it’s difficult to separate the wheat from the chaff. When this announcement first hit last week, my initial reaction was, to be frank, that this is just a bit of a gimmick. The news was thus: Bit.ly, [...]