Silicon Alley Insider offers more insights into how to use micro-blogging to expand your current communications reach.

Bunch of links and case studies keep this post relevant.

Check it out

IT Pro has a good round-up of what the word on the ground was at this year’s Blog World Expo. Remembering that communication is a two-way street was one of the messages. Remember to listen!

You also need to remember that you are the expert - the one working in your field day in day out. Spreading some of this worldly wisdom can go a long way.

It’s hard to find posts these days on…

Kate’s Digital Update highlights a point by Steve Rubel that it will be the consumer that shapes future media. She offers this up in contrast to Scoble and Israel’s recommendations in Naked Conversations that you should look within the corporation when it comes to setting up a corporate blog.

It’s an interesting point, and personally I’d agree with her that both viewpoints need to be taken into account. As much as talking to your customers…

Author Bob Baker has pulled together some interesting uses of Twitter - from a restaurant using it to send out daily specials to Mashable sending out their headlines over the service. He also offers some great links to other posts covering Twitter and productivity.

Read on

I was fortunate enough to attend the TechTarget Online ROI summit in San Francisco recently. I can definitely recommend this event as one of the best places to meet like-minded individuals if you happen to work in tech marketing.

ROMO: your flexible friend
In the opening presentation, TechTarget’s Marilou Barsam, SVP of Client Consulting and Corporate Marketing highlighted what she sees as the big changes in online marketing to IT professionals. She brought up the interesting…

You may have seen this because it happened a month ago, but Twitter, the popular microblogging service, was recently covered in BusinessWeek. The article picked up on numerous companies using the service to interact with and support customers. Comcast has been doing some work to improve its beleaguered brand image.

The article goes on to show how the service has been building valuable relationships with small slices of chatter.

Read more

Mario Sundar once again picks up on the subject of CEOs blogging. Will this issue ever be put to sleep? I doubt it. Why? I’d suggest there are just way too many variables involved. It is like asking should you have long hair? (OK, perhaps a dodgy analogy, but it is late on Friday, and hopefully you get my point).

Some things to consider:

• Is the CEO remotely interested in blogging?
• Is there a viable topic…

You may have seen this already, but Friendfeed has introduced an excellent feature in its latest revision: it will automatically strip out duplicates.

If, like me, you use services such as Mahalo to post content in various places (eg. Twitter, Del.icio.us) this feature can really help get rid of unwanted clutter.

Read more on the latest features in Friendfeed

BTW, if you don’t know what the hell Friendfeed is, but are interested in keeping all your online…