This session focussing on online content at the TechTarget Online ROI Summit was presented by Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget.

The core of this presentation: most technical buyers information needs change over the buying process. What is the buying process? The old AID(A) model is useful as a starting point here. To recap:

• Awareness: when buyers needs to figure out what the industry is and how it relates to them
• Interest: really…

Mario Sundar picks up on the Technorati list of top corporate blogs. These include his own LinkedIn, Dell, Lenovo, Adobe and Google.

As with the Forrester list, tech blogs feature prominently.

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Welcome to this first post in the Slideschool Series. The aim of this series is to uncover and explain web services and applications that have a major part to play in our evolving online existence.

First off is Friendfeed.

[slideshare id=540165&doc=whyilikefriendfeed-1217794333943131-8&w=500]
(View presentation on Slideshare)

Friendfeed is a nifty tool for keeping track of all your online activity - whether you blog, post pictures on Flickr, add videos to YouTube, Twitter away your life or…

So, it finally happened. After years of happily importing images into Picasa and clearing the disk in the camera, we finally pushed the wrong button and cleared out a whole set of debauched bachelorette photos, many of which could have possibly held some quite senior San Francisco socialites to ransom.

We fretted and Googled and finally came across PC Inspector Smart Recovery. Phew. This simple app scoured the disk and pulled off all the data…

Crisis Blogger picks up on the recent lawcase against one of Cisco’s employee’s blogs.
Interesting how this has been picked up by the media - many a horror story of how employee blogging can turn foul. However the Cisco case is somewhat different - the anonymous blog had been setup not as an obvious link to Cisco, but rather to appear as something autonomous.
This kind of approach to corporate blogging is by far in…

A new study conducted by the Society for New Communications Research looks at the new influencers in corporate communication. Blogs feature heavily in this list, being by far the most heavily used but not necessarily the best achiever.

There’s some great information in this study (conducted at the end of last year) for anyone looking to use social media for corporate communication purposes. My only criticism is that the report feels a bit one-sided. Just…

A further wrap-up from the Eurocom study on blogging in the tech space. This article goes into more depth on how blogging helps SEO - a core reason why many executives get involved.
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ok, i had a million other things i was meant to be doing this friday, but hell - the rest of france ‘faire le pont’ (have taken an extended holiday after all soul’s day) so i can allow myself to get a little sidetracked.

back in the day i remember looking up websites that had wedged/notched diagrams showing you the basic structure of dance music and talking about getting records in tune. that was in…