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social-media-analytics
 

Measuring social business ROI: results from an IBM Jam

In February this year, IBM hosted a Jam (a 72-hour online forum with participation from IBM and beyond) on the topic of Social Business. In case you’re not familiar with the term Social Business, here is definition I hear a lot in IBM corridors: 1: a…

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‘Measurement, analysis and learning’ key bottleneck for marketers

In Unica’s recently published ‘State of Marketing 2011’ study , measurement and analytics was identified as the top bottleneck for the 279 marketers polled: This is the first year that this has registered as the top pain point. I’d suggest one reason for…

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Can Twitter sentiment analysis predict outcomes (like the Irish election)?

daryl_pereira on February 25, 2011
Categories: business-analytics,ireland-elections,social-media-analytics
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When I was growing up, election coverage was characterized by an exuberant political pundit leaping around large cardboard charts of the UK with the kind of coloring normally reserved for the weather report. The ‘exit polls’ we were familiar with only updated…

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What would YouTube want with a recommendation engine?

daryl_pereira on February 7, 2011
Categories: business-analytics,fflick,predictive-analytics,social-media-analytics
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Techcrunch recently reported that Google (as the owner of YouTube) is looking at the purchase of Twitter-based movie recommendation site Fflick. Judging by the Fflick site today, this is more than just idle rumor: What are the implications for YouTube? On…

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Foursquare to use predictive analytics to beat Facebook?

There’s a growing battle in the location-based services business between Foursquare and Facebook. Foursquare, with its past emphasis on gaming and status building (who wants to be the mayor of the local laundromat?) is now focusing on a more functional aspect:…

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