In February this year, IBM hosted a Jam (a 72-hour online forum with participation from IBM and beyond) on the topic of Social Business. In case you’re not familiar with the term Social Business, here is definition I hear a lot in IBM corridors: 1: a…
Read more![]() |
![]() |
![]() |
|
|
|||
Measuring social business ROI: results from an IBM Jam‘Measurement, analysis and learning’ key bottleneck for marketersIn Unica’s recently published ‘State of Marketing 2011’ study , measurement and analytics was identified as the top bottleneck for the 279 marketers polled: This is the first year that this has registered as the top pain point. I’d suggest one reason for… Read moreCan Twitter sentiment analysis predict outcomes (like the Irish election)?When I was growing up, election coverage was characterized by an exuberant political pundit leaping around large cardboard charts of the UK with the kind of coloring normally reserved for the weather report. The ‘exit polls’ we were familiar with only updated… Read moreWhat would YouTube want with a recommendation engine?Techcrunch recently reported that Google (as the owner of YouTube) is looking at the purchase of Twitter-based movie recommendation site Fflick. Judging by the Fflick site today, this is more than just idle rumor: What are the implications for YouTube? On… Read moreFoursquare to use predictive analytics to beat Facebook?There’s a growing battle in the location-based services business between Foursquare and Facebook. Foursquare, with its past emphasis on gaming and status building (who wants to be the mayor of the local laundromat?) is now focusing on a more functional aspect:… Read more |
|||
![]() |
![]() |
||
![]() |
![]() |
![]() |
|
|
Powered by WordPress |
|||
![]() |
![]() |
||






















