funny how difficult it can be tracking down stats about online marketing in europe. compared to the amount of data for the states, looks like europe’s nothing more than a bunch of tomato farmers. still, eventually tracked down this study on online marketing in europe by doubleclick.

Some 78 percent of manufacturing companies plan to increase spending on their corporate websites, 60 percent will increase spending on email marketing and 48 percent will do so for search engine marketing, according to a study by SVM E-Business Solutions, writes BtoB Online. The survey found that 52 percent of respondents consider their website their [...]

Some stats: The Chinese access the Internet from home (68.5%), at work (38%), Internet cafes (25.3%) and via phones (2%), according to the China Internet Network Information Center (CNNIC). And what are they doing once they are online? The top fifteen most frequently used services, according to the CNNIC’s 16th Statistical Survey Report on the [...]

some great, succinct, writing notes: http://weblogs.mozillazine.org/ben/archives/009964.html ___________________________________________________________ To help you stay safe and secure online, we’ve developed the all new Yahoo! Security Centre. http://uk.security.yahoo.com

OK, these are nicked from someone else, but if you are on the lookout for desktop backgrounds, try this for size: http://www.joeyinteractive.com/blog/?p=185 I was particularly enamoured with pixel girl ___________________________________________________________ Yahoo! Messenger – NEW crystal clear PC to PC calling worldwide with voicemail http://uk.messenger.yahoo.com

Read this and laugh… http://www.cwire.org/highest-paying-search-terms/ Does make me feel better about the amount I’m handling. Doesn’t make me feel better about the amount of money that is going to Google. ___________________________________________________________ Yahoo! Messenger – NEW crystal clear PC to PC calling worldwide with voicemail http://uk.messenger.yahoo.com

It is not necessarily worth making additional investment to be top PPC listing (if you are already top of SEO listing) a.. Striving to be top PPC listing across all terms when you are top for SEO is not the most efficient use of budget. b.. “There is definitely a multiplier effect for specific point [...]

It is not effective for companies to invest all their marketing budgets in search. There needs to be some level brand awareness when there are so many brands competing. a.. “It’s becoming increasingly difficult to run a PPC campaign in isolation. b.. “If they switched off TV campaigns then brand search will plummet.” c.. Search [...]