Category Archives: SEM Stats

SEM Stats

manufacturers up online spending

Some 78 percent of manufacturing companies plan to increase spending on their corporate websites, 60 percent will increase spending on email marketing and 48 percent will do so for search engine marketing, according to a study by SVM E-Business Solutions, writes BtoB Online. The survey found that 52 percent of respondents consider their website their most powerful marketing tool.

SEM in China

Some stats:

The Chinese access the Internet from home (68.5%), at work (38%), Internet cafes (25.3%) and via phones (2%), according to the China Internet Network Information Center (CNNIC). And what are they doing once they are online? The top fifteen most frequently used services, according to the CNNIC’s 16th Statistical Survey Report on the Internet Development in China, July 2005 are as follows:

Email                    91%
News                    79%
Search engine               65%
Browsing               57%
Music                    46%
Instant messaging          45%
BBS                    41%
Film/TV                      38%
School/classmate BBS            29%
File uploads/downloads            26%
Games                    23%
Chatroom               21%
Shopping               20%
Personal Websites          17%
Banking                      14%

A word to the wise: Before beginning any marketing campaign, familiarize yourself with the local Internet players. Don’t assume that Google’s dominance transfers to China, because it doesn’t. The key local players include (links to all below):

   o Baidu –The number one search engine in China, according to Alexa, and Google’s main competitor. The NASDAQ listed company went public nine months ago.

   o Sina, NetEase, Sohu– Top tier portals (and NASDAQ listed) that deliver online games, advertising, and mobile value added services (MVAS).

   o China.com, Tom.com, and Allyes.com – Recognized brands in China with niche markets. China.com, for example, serves Chinese professionals.

   o QQ/Tencent – Also known at “2Q,” QQ delivers online messaging services.

   o Alibaba – The company assumed responsibility for Yahoo! China in 2005 and who runs the successful Chinese auction site (and eBay competitor) TaoBao and escrow payment service Alipay.

Desktop backgrounds

OK, these are nicked from someone else, but if you are on the lookout for
desktop backgrounds, try this for size:

http://www.joeyinteractive.com/blog/?p=185

I was particularly enamoured with pixel girl

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Highest paying search terms

Read this and laugh…

http://www.cwire.org/highest-paying-search-terms/

Does make me feel better about the amount I’m handling. Doesn’t make me feel
better about the amount of money that is going to Google.

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seo ppc multiplier effect

It is not necessarily worth making additional investment to be top PPC
listing (if you are already top of SEO listing)
a.. Striving to be top PPC listing across all terms when you are top for
SEO is not the most efficient use of budget.
b.. “There is definitely a multiplier effect for specific point of sale
terms but only valuable for specific terms.”
c.. “Not worth paying for both if you are top of the SEO rankings. You
may want to spend more on PPC for other keywords.”
d.. It depends on budget constraints.

It is important for businesses and agencies to look at “the Search Journey”.
a.. There needs to be an understanding of where the customer is starting
and finishing, and what factors are contributing to that journey.
b.. Target people when they are about to buy.
c.. Click-weighting is a way of attributing value of click according to
the part of the journey.
d.. “You need to manage ROI based on that journey.”
from e-consultancy roundtable

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Search as part of marketing channel

It is not effective for companies to invest all their marketing budgets in
search. There needs to be some level brand awareness when there are so many
brands competing.
a.. “It’s becoming increasingly difficult to run a PPC campaign in
isolation.
b.. “If they switched off TV campaigns then brand search will plummet.”
c.. Search needs to be “a cog in the system”.
From e-consultancy roundtable

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