It seems like no online marketing seminar is complete nowadays without at least one session on social media. SES San Jose was no exception - social media optimization is definitely creating a buzz in the industry (as it has been for at least the last year).

Moderator:
Kevin Ryan, VP, Global Content Director, Search Engine Strategies & Search Engine Watch

Speakers:
Andy Beal, Consultant, Blogger & Author, Marketing Pilgrim LLC
David Snyder, Search Specialist, JRDunn.com
Neil…

Subtitle: How The Art of Storytelling Matches Up With the Business of Marketing

Stories have been around since the beginning of communication, and there’s a reason: it’s a form of communication that beats all others when it comes to delivering a memorable, motivating, and meaningful message.

This is another session that deals with the popular (and someone thorny) issue of how to handle visitors once they get to your site. In addition, this session also covered…

If you are a marketer working in the B2B tech field, you’ve probably noticed there’s a dearth of marketing studies in this area. eCommerce reports are ten to penny but precious few researchers seem interested in this area.

For that reason I was particularly happy when I came across this report by Enquiro entitled ‘Marketing to a B2B Technical Buyer’. There are some great stats including research such as this into top online influences:

So…

This just came up as an issue in a meeting I just had - brought up by a developer who works in Web 2.0 community development. He had heard that due to the low quality of posts, Google was not ranking blogs so highly these days.

I had to say I haven’t heard anything along these lines. It did seem kind of strange given the nature of blogs - sites with regular, fresh content that…

report by e-marketer into online activity in india brings up the disparities between the high-tech reputation and the number of people connected to the internet.

read more about india online

maybe everyone is down the internet cafe, sharing computer…at least that’s what it appeared like in goa last time i visited.

funny how difficult it can be tracking down stats about online marketing in europe. compared to the amount of data for the states, looks like europe’s nothing more than a bunch of tomato farmers.

still, eventually tracked down this study on online marketing in europe by doubleclick.

Some 78 percent of manufacturing companies plan to increase spending on their corporate websites, 60 percent will increase spending on email marketing and 48 percent will do so for search engine marketing, according to a study by SVM E-Business Solutions, writes BtoB Online. The survey found that 52 percent of respondents consider their website their most powerful marketing tool.

Some stats:

The Chinese access the Internet from home (68.5%), at work (38%), Internet cafes (25.3%) and via phones (2%), according to the China Internet Network Information Center (CNNIC). And what are they doing once they are online? The top fifteen most frequently used services, according to the CNNIC’s 16th Statistical Survey Report on the Internet Development in China, July 2005 are as follows:

Email                    91%
News                    79%
Search engine               65%
Browsing               57%
Music                    46%
Instant messaging          45%
BBS                    41%
Film/TV                      38%
School/classmate BBS            29%
File uploads/downloads            26%
Games                    23%
Chatroom               21%
Shopping               20%
Personal Websites          17%
Banking                      14%

A word to…