You probably have seen the latest incarnation of Google search, unless you live in a cave. The Google hype machine swung into operation with a ballsy approach to a teaser followed by the Google Instant announcement and launch in the US the following day. Since the Big G did such a good job of explaining [...]

LinkedIn is cited as a key tactic used by marketers to reach a B2B audience, according to a recent study by BtoB and the Association of National Advertisers. Generally, marketers are making a stronger push into social media, with 57% saying they are either currently utilizing social media, as opposed to 15% in an earlier [...]

This week I want to highlight a report from eMarketer that reports small businesses intending to spend 25% more on social networking in 2009 than they did in 2008. Perhaps more of this segment’s audience now uses these tools (another report this week states 35% of adults are members of a social network). Perhaps small [...]

It seems like no online marketing seminar is complete nowadays without at least one session on social media. SES San Jose was no exception – social media optimization is definitely creating a buzz in the industry (as it has been for at least the last year). Moderator: Kevin Ryan, VP, Global Content Director, Search Engine [...]

Subtitle: How The Art of Storytelling Matches Up With the Business of Marketing Stories have been around since the beginning of communication, and there’s a reason: it’s a form of communication that beats all others when it comes to delivering a memorable, motivating, and meaningful message. This is another session that deals with the popular [...]

If you are a marketer working in the B2B tech field, you’ve probably noticed there’s a dearth of marketing studies in this area. eCommerce reports are ten to penny but precious few researchers seem interested in this area. For that reason I was particularly happy when I came across this report by Enquiro entitled ‘Marketing [...]

This just came up as an issue in a meeting I just had – brought up by a developer who works in Web 2.0 community development. He had heard that due to the low quality of posts, Google was not ranking blogs so highly these days. I had to say I haven’t heard anything along [...]

report by e-marketer into online activity in india brings up the disparities between the high-tech reputation and the number of people connected to the internet. read more about india online maybe everyone is down the internet cafe, sharing computer…at least that’s what it appeared like in goa last time i visited.