The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow – especially as more and more companies now take the plunge into using YouTube as a [...]

With all the recent hype surrounding Google SearchWiki and the ensuing row over whether the changes add or detract from Google’s core search offering, it makes you wander to what extent Google trial this services prior to launch. In this post on the art of field study, you get an idea into what Google does [...]

Google today unveiled what it’s calling Google SearchWiki – a way for you, the user, to move its results up or down or add your own comments to results pages. Whilst these changes will by default only be seen by you, there is the option to open this up and see all comments anyone has [...]

I was fortunate enough to attend the TechTarget Online ROI summit in San Francisco recently. I can definitely recommend this event as one of the best places to meet like-minded individuals if you happen to work in tech marketing. ROMO: your flexible friend In the opening presentation, TechTarget’s Marilou Barsam, SVP of Client Consulting and [...]

Google engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter.  Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a glow-in-the-dark Google Dance to boot. Although SES hosts events around the globe, the San Jose [...]

There were many sessions at SES San Jose 2008 on getting more value from SEM traffic and improving the usability of SEM landing pages. Although not so well attended (being the last day of the conference), this session did contain many useful tips and tricks for landing page optimization. Moderator: Anna Maria Virzi, Executive Editor, [...]

If you have ever grappled with trying to create SEM strategies for companies with more than one business unit or how to sell in the value of SEM to upper management, then this session was for you! David Roth did a particularly good job of explaining how he created the current SEM strategy for Yahoo [...]

I didn’t get to cover this one, but Lisa Barone for Bruce Clay, Inc. did a great job: http://www.bruceclay.com/blog/archives/2008/08/semantic_search.html What is semantic search? A way of finding meaning in those 2-3 words you type in the search bar. Search for ‘Definitely, Maybe’, you get music-related results  for Oasis. Search for ‘Marriott San Francisco’ and you [...]