Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

The For Immediate Release (FIR) Podcast recently covered the release of Google Sidewiki, a browser plugin that allows you to add and share comments on any page on the web. The service comes bundled with the enhanced features of the Google Toolbar (available for Internet Explorer and Firefox, but notably not Google Chrome), allowing you [...]

In what seems like a lifetime ago (about 4 years past), I worked search marketing on the agency side. As an account manager, I spent many a meeting reassuring hyperactive marketing execs that great Google rankings (well, this also included Yahoo and Microsoft back then) were just around the proverbial corner. With search, the grunt [...]

At our recent DIALOG user conference I managed to catch up with marketer/IT consultant/uber-blogger James Taylor. He was there as a live blogger and attracted awe from the other journalists for the pace at which he could get out informative yet opinionated posts. Beyond that, James is one of the early adopters of corporate blogging [...]

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...]

This week I want to highlight a report from eMarketer that reports small businesses intending to spend 25% more on social networking in 2009 than they did in 2008.
Perhaps more of this segment’s audience now uses these tools (another report this week states 35% of adults are members of a social network). Perhaps small businesses [...]

The Underground Confessions blog recently covered the thorny subject of driving more traffic to your YouTube video content. They suggest the term YouTube Ranking Optimization (YRO) as a description for this field, which I’m sure is set to grow – especially as more and more companies now take the plunge into using YouTube as a [...]

With all the recent hype surrounding Google SearchWiki and the ensuing row over whether the changes add or detract from Google’s core search offering, it makes you wander to what extent Google trial this services prior to launch.
In this post on the art of field study, you get an idea into what Google does in [...]