Just saw this throwaway tweet from search guru Danny Sullivan, who I guess is currently attending SMX East in New York: What this would suggest is that HTC looked at what people were searching for around their phones (say ‘htc purple’ or ‘htc evo fuchsia’) and realized that there was latent demand that they weren’t [...]

You probably have seen the latest incarnation of Google search, unless you live in a cave. The Google hype machine swung into operation with a ballsy approach to a teaser followed by the Google Instant announcement and launch in the US the following day. Since the Big G did such a good job of explaining [...]

Those far-reaching tentacles of Shel and Neville over at the FIR Podcast picked up an informative new document from the Social Media Group titled ‘Social Media RFP Template’.  As more and more agencies from across the marketing spectrum (and in particular SEO and PR) now offer social media services, how do you separate the wheat [...]

The For Immediate Release (FIR) Podcast recently covered the release of Google Sidewiki, a browser plugin that allows you to add and share comments on any page on the web. The service comes bundled with the enhanced features of the Google Toolbar (available for Internet Explorer and Firefox, but notably not Google Chrome), allowing you [...]

In what seems like a lifetime ago (about 4 years past), I worked search marketing on the agency side. As an account manager, I spent many a meeting reassuring hyperactive marketing execs that great Google rankings (well, this also included Yahoo and Microsoft back then) were just around the proverbial corner. With search, the grunt [...]

At our recent DIALOG user conference I managed to catch up with marketer/IT consultant/uber-blogger James Taylor. He was there as a live blogger and attracted awe from the other journalists for the pace at which he could get out informative yet opinionated posts. Beyond that, James is one of the early adopters of corporate blogging [...]

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...]

This week I want to highlight a report from eMarketer that reports small businesses intending to spend 25% more on social networking in 2009 than they did in 2008. Perhaps more of this segment’s audience now uses these tools (another report this week states 35% of adults are members of a social network). Perhaps small [...]