News search engines have grown in popularity over the last few years. This session covered how to make the most of press releases and news content to tap into the power of news search. Moderator: Dana Todd, CMO, Newsforce Speakers: Lee Odden, CEO, TopRank Online Marketing Greg Jarboe, President & Co-founder, SEO-PR Lisa Buyer, President [...]

This was a great session given that there is so much emphasis on eCommerce at these online marketing events. Thinking of B2B marketers and their specific needs (eg. lead gen, dealing with the organization, making a case for SEM) made for a well-attended session. Moderator: Jeffrey Rohrs, Vice President, Marketing, ExactTarget Speakers: Barbara C. Coll, [...]

This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly in the face of conventional wisdom. Moderator: Chris Zacharias, VP Search Sales, Omniture Panel: David [...]

Subtitle: How The Art of Storytelling Matches Up With the Business of Marketing Stories have been around since the beginning of communication, and there’s a reason: it’s a form of communication that beats all others when it comes to delivering a memorable, motivating, and meaningful message. This is another session that deals with the popular [...]

What you do with visitors after you get them to your site was a common topic this year.  By improving the site conversation rate for traffic delivered by search can make or break a campaign. In this session, ‘persuation architect’ Bryan Eisenberg teamed up with Brett Crosby, one of the founders of Urchin (now Google [...]

In this session, representatives from all the major search engines explained what has been happening in the universal (blended) search space over the last year. You’ve probably noticed that more and more other media are showing up in the search engine results pages (SERPs). Think video clips, images, blogs. These and other verticals are now [...]