Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget, ran this lively discussion on producing good online content for IT professionals. Get your head around the prospect The Heath brothers call it the curse of knowledge. Whatever way you frame it, there is always a problem when an expert tries to communicate to a novice… [...]

Ouch. I’m sure most of the Java developers I know would cringe at the headline to this post. Inflammatory or not, I think this is the crux of trying to entice this clever, often commerce-averse brood. There is often a huge cultural chasm between heads of marketing departments (who, let’s face it, as marketing operations [...]

This session focussing on online content at the TechTarget Online ROI Summit was presented by Bill Crowley, VP, Group Publisher, Data Center Media, TechTarget. The core of this presentation: most technical buyers information needs change over the buying process. What is the buying process? The old AID(A) model is useful as a starting point here. [...]

I was fortunate enough to attend the TechTarget Online ROI summit in San Francisco recently. I can definitely recommend this event as one of the best places to meet like-minded individuals if you happen to work in tech marketing. ROMO: your flexible friend In the opening presentation, TechTarget’s Marilou Barsam, SVP of Client Consulting and [...]

Google engineers talking openly about the latest challenges in indexing web content. Search marketers getting their heads around building promotions on Twitter.  Lunch networking sessions exploring obscure tips and tricks. This year’s San Jose SES had it all, with a glow-in-the-dark Google Dance to boot. Although SES hosts events around the globe, the San Jose [...]

There were many sessions at SES San Jose 2008 on getting more value from SEM traffic and improving the usability of SEM landing pages. Although not so well attended (being the last day of the conference), this session did contain many useful tips and tricks for landing page optimization. Moderator: Anna Maria Virzi, Executive Editor, [...]

If you have ever grappled with trying to create SEM strategies for companies with more than one business unit or how to sell in the value of SEM to upper management, then this session was for you! David Roth did a particularly good job of explaining how he created the current SEM strategy for Yahoo [...]

I didn’t get to cover this one, but Lisa Barone for Bruce Clay, Inc. did a great job: http://www.bruceclay.com/blog/archives/2008/08/semantic_search.html What is semantic search? A way of finding meaning in those 2-3 words you type in the search bar. Search for ‘Definitely, Maybe’, you get music-related results  for Oasis. Search for ‘Marriott San Francisco’ and you [...]