There’s a startling assumption buried as a throwaway comment on this post from TechCrunch on Google Buzz’s recent arrival. Apparently, links shared on social networks have been growing to the extent that the mighty Goog is concerned that this phenomenon could start taking eyeballs away from all those juicy paid search ads that keep the [...]

BtoBonline, a great resource for BtoB marketers, recently ran an article on Twitter tools for teams. These are applications that go beyond Tweetdeck and Twhirl and in addition to allowing you to update multiple accounts, give you the power to deal with Tweets at the organizational level. One example could be to take a Tweet [...]

It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog.
Wibiya is a service that allows you to add all this functionality to a toolbar at the [...]

The For Immediate Release (FIR) Podcast recently covered the release of Google Sidewiki, a browser plugin that allows you to add and share comments on any page on the web. The service comes bundled with the enhanced features of the Google Toolbar (available for Internet Explorer and Firefox, but notably not Google Chrome), allowing you [...]

The excellent For Immediate Release (FIR) Podcast recently highlighted the launch of Brands in Public, an interesting project from popular marketing/communications author Seth Godin. Brands in Public sets up social media profile pages for brands with content aggregated from social media content from all the normal suspects across the web (blogs, Twitter, forums, news, etc.) [...]

I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing.
One of these presentations contained the following Twitter strategy:

(Credit for the information on this [...]

If you work in a large or distributed enterprise and are tasked with finding the members of your organization who are bullish about the use of social media, you may have realized just how tricky this can be. In these days, where company communications are slipping further away from the centralized model and into the [...]

Working in social media around the Valley, it’s easy to fall into the trap of turning into a geek groupie. The digital glitterati are everywhere and, yes, because we live in a world of social media, they are omnipresent (regardless of what your social network of choice might be). You can spend hours on Tweetdeck [...]