It’s getting easier and easier to add those nifty social features that make it easy for anyone to Tweet a post, grab your RSS feeds, visit your Facebook page, and all the other features that supplement a bulk-standard blog. Wibiya is a service that allows you to add all this functionality to a toolbar at [...]

In what seems like a lifetime ago (about 4 years past), I worked search marketing on the agency side. As an account manager, I spent many a meeting reassuring hyperactive marketing execs that great Google rankings (well, this also included Yahoo and Microsoft back then) were just around the proverbial corner. With search, the grunt [...]

Looking over past blog posts, I’ve noticed that I do have a penchant for hyperbole. However, if you have a little over six minutes of your time to spare and want tips on running social media programs for a large brand, then don your headphones and listen to this short video from Richard recorded at [...]

The very sharp Sandy Carter asked a question today that had been playing in the back of my mind but being the weak marketer I am, I never really fully got my teeth into: if you put out a promotion on Twitter, how can you measure the effectiveness of that tweet? Twitter, like every other [...]

If you’re using Twitter for business purposes you’ve probably already realized some of the shortcomings of most Twitter tools: Managing multiple accounts can be tricky Having multiple authors for a single channel can cause confusion and duplication Dealing with actionable Tweets Creating groups and categories for incoming Tweets Whilst there are tools that let you [...]

If you are involved in setting up or running a corporate blog, you are probably well aware that one justification for the effort is the love Google will probably show you for your regular, fresh content and wonderful referrals (links) from the blogging community.Using a blog to garner links is growing in popularity as SEOs [...]

The Problogger team really do a good job of pulling together top tips from many respected corporate bloggers. Putting together an editorial calendar, not worrying too much about a unified voice and how you implement an editing process are all covered in this detailed post. They finish on probably the most important point: establish a [...]

I was fortunate enough to attend the TechTarget Online ROI summit in San Francisco recently. I can definitely recommend this event as one of the best places to meet like-minded individuals if you happen to work in tech marketing. ROMO: your flexible friend In the opening presentation, TechTarget’s Marilou Barsam, SVP of Client Consulting and [...]