In Unica’s recently published ‘State of Marketing 2011’ study , measurement and analytics was identified as the top bottleneck for the 279 marketers polled: This is the first year that this has registered as the top pain point. I’d suggest one reason for…
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‘Measurement, analysis and learning’ key bottleneck for marketersA wonderful use of the persistent URL: Unica NetinsightWe currently use Unica NetInsight as our web analytics to… Read moreIt’s fine to plot the interest graph, but what happens next? (Social Media Week panel)In a panel discussion today on social listening at the swanky new SF PeopleBrowsr office, the interest graph formed the basis of a lot of the discussion. I guess I’m out of touch with social media monitoring as this concept was new to me. First we had the social graph, of which I’m aware: a [...] Read moreOptimize SEM and SEO Lead Gen Campaigns with Web Analytics (Webinar)Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle. Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization… Read moreBlog early, share late: research findingsEarly birds catch the blogworms. Or so suggests research by blogging metrics maniac Dan Zarrella. You have the best chance of getting eyeballs to your posts if you get that content out before 10am US Eastern time. In a recent webinar hosted by Hubspot, Dan unleashed a torrent of findings from his surveys and research [...] Read moreCognos 10: what does social networking bring to business intelligence?In my previous life as a webmaster I was called on to develop monthly web performance reports for consumption by the whole marketing organization. At one time these had been documents that were mailed around, but we decided the best approach was to build a web… Read moreWhat is the ideal blog template width?Got caught up on a discussion around what screen resolutions most people use these days to view blogs. Made me dig into the trusty Google Analytics to see if I could discover anything for this very blog. This is what I found: Less than 10% of the audience use 1024×768 or less. Given that the [...] Read moreYour blog homepage: To excerpt or not to excerpt?I manage a small coterie of blogs that on average receive about 20,000 page views per month. Somewhere between 16-19% of these visitors touch the homepage somewhere on their travels. The clear majority actually enter through the homepage. Bottom line: the homepage is pretty damned important. This recently brought me onto an argument on what [...] Read more |
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