The Problogger team really do a good job of pulling together top tips from many respected corporate bloggers. Putting together an editorial calendar, not worrying too much about a unified voice and how you implement an editing process are all covered in this detailed post.

They finish on probably the most important point: establish a measurement program. I think this really could be the subject of a blog post all on its own. Hmm, now…

I was fortunate enough to attend the TechTarget Online ROI summit in San Francisco recently. I can definitely recommend this event as one of the best places to meet like-minded individuals if you happen to work in tech marketing.

ROMO: your flexible friend
In the opening presentation, TechTarget’s Marilou Barsam, SVP of Client Consulting and Corporate Marketing highlighted what she sees as the big changes in online marketing to IT professionals. She brought up the interesting…

The WebGuiild is a Bay Area-based organization that is a melting pot of web professionals. They regularly run a series of events - the latest covering the prickly topic of Measuring Engagement in the Social Media Revolution.

For me, these were the main take-aways from this afternoon session:

* There is no real consensus on how we should measure engagement in social media
* You need to really listen to the conversation and pay particular…